DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Facebook Pixel Users Adopt Strategies to Avoid Business Manager Bans

Facebook Pixel Users Adopt Strategies to Avoid Business Manager Bans

This article addresses the issue of Pixel data loss after a Facebook Business Manager (BM) ban and proposes a dual-BM backup system. By establishing a secure BM and a separate advertising BM, Pixel data can be backed up and migrated, mitigating losses from BM bans. It emphasizes compliant operation and data-driven risk management to ensure the stability and sustainability of advertising campaigns. This approach allows for a more resilient advertising strategy, minimizing disruption and safeguarding valuable data assets.

12/31/2025 Customs Knowledge
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US Exit from Paris Pact Reshapes Climate Efforts Business Risks

US Exit from Paris Pact Reshapes Climate Efforts Business Risks

The US withdrawal from the Paris Agreement posed challenges to global climate governance, but also spurred other nations and businesses to intensify climate action. Companies should proactively embrace the green transition by setting emission reduction targets, investing in clean energy, optimizing supply chains, developing low-carbon products, engaging in policy dialogues, and enhancing information disclosure. These actions will help them gain a competitive edge in the future.

01/07/2026 Logistics Industry Insights
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Mexicos New Customs Law to Raise Business Costs in 2026

Mexicos New Customs Law to Raise Business Costs in 2026

Mexico's new Customs Law, set to take effect in 2026, strengthens regulations and promotes digitalization. It impacts areas such as declarations, customs clearance, and risk monitoring. This new law is expected to increase compliance costs for businesses and affect various stakeholders. The updated regulations aim to enhance security and efficiency in customs procedures, but also necessitate adjustments and investments from companies involved in trade with Mexico to ensure adherence to the new requirements.

01/15/2026 Customs Knowledge
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Revolutionizing Shipping The Rise of Container Giants and Emerging Business Models

Revolutionizing Shipping The Rise of Container Giants and Emerging Business Models

The global container shipping industry is undergoing profound changes, evolving from small vessels to 22,000 TEU megaships, with a noticeable trend of concentration among major players. Giants like Maersk and CMA CGM are beginning to explore integrated logistics services, while traditional state-owned models and emerging business models like cruise investments are on the rise, indicating new opportunities and challenges for the maritime industry in the future.

07/23/2025 Logistics
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How To Accurately Master Product Inventory And Turnover Days

How To Accurately Master Product Inventory And Turnover Days

This article explores the importance of product inventory and turnover days, along with management strategies, emphasizing the need to focus on inventory during off-peak seasons. Analyzing inventory structure, conducting historical comparisons, and enhancing communication with stores are essential for optimizing inventory management and improving sales performance.

07/23/2025 Logistics
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