Temu Fined 2M in US for Consumer Protection Breaches
The U.S. FTC fined Temu $2 million for violating the INFORM Consumers Act, failing to adequately protect consumer reporting rights. This highlights the importance of compliance for cross-border e-commerce platforms. Platforms need to prioritize data transparency, user experience optimization, risk management, and technological investment to earn consumer trust and achieve sustainable development. The case underscores the growing scrutiny of overseas retailers operating in the US market and the need for proactive measures to ensure compliance with local regulations and protect consumer interests.
