Amazon Ads Launches Five New Tools for Holiday Sellers

Amazon Ads Launches Five New Tools for Holiday Sellers

With the Amazon year-end shopping season approaching, sellers face the challenge of rising ACOS. This article delves into five new features of Amazon Sponsored Products ads, covering campaign suggestions and optimization. These features help sellers target precisely, adjust prices intelligently, and troubleshoot efficiently, empowering them to succeed during the peak season. The focus is on leveraging these tools to improve ad performance and maximize ROI during this crucial period.

12/29/2025 Logistics Industry Insights
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Amazon Launches Precision Ad Spend Tool for Advertisers

Amazon Launches Precision Ad Spend Tool for Advertisers

Struggling with Amazon advertising cost accounting? Lingxing ERP offers a smart solution, automatically generating ad reports with YoY and MoM analysis for quick anomaly detection. Multiple allocation methods automatically distribute advertising costs, and profit reports are automatically generated, helping you accurately calculate every penny invested and improve advertising efficiency. It streamlines ad spend management and provides clear insights into profitability, allowing for data-driven decisions and optimized campaign performance.

12/30/2025 Logistics Encyclopedia
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Pmax Audience Signals Help or Hurdle for Google Ads

Pmax Audience Signals Help or Hurdle for Google Ads

This article explores audience signal strategies within Google Ads' PMax campaigns. Through case studies and testing strategies, it emphasizes the importance of audience signals. It recommends advertisers continuously test and optimize based on their specific circumstances, avoiding blindly 'letting go' of targeting, to achieve optimal ad performance. The article highlights the need for a data-driven approach to PMax campaign management, focusing on leveraging audience insights for better results.

12/30/2025 Logistics Industry Insights
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Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

The air logistics freight market in China is continuously developing, with diverse business models and significant growth potential. In the face of intense competition, airlines need to enhance their information systems, improve service capabilities, and promote market model transformation. Through effective marketing strategies and collaboration, air freight companies can seize industry opportunities, enhance market position, and improve operational efficiency.

07/17/2025 Logistics
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The China-europe Railway Express: An Important Engine for Promoting the Belt and Road Strategy

The China-europe Railway Express: An Important Engine for Promoting the Belt and Road Strategy

The China-Europe Railway Express, a vital part of the Belt and Road Initiative, enhances trade between China and Europe. The Zhengzhou-Europe Express has operated 150 trains, carrying a total of 60,200 tons of goods, thereby boosting the economies along the route. Other services like the Lin-Man-Europe Express and the Binxin-Europe Express have improved logistics efficiency, reduced transportation and customs costs, and strengthened regional economic cooperation, showcasing the potential for international development in rail freight.

07/21/2025 Logistics Industry Insights
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Yingkou Port: Supporting the Belt and Road Strategy, Creating a New Landscape for Container Transportation

Yingkou Port: Supporting the Belt and Road Strategy, Creating a New Landscape for Container Transportation

Yingkou Port actively participates in the Belt and Road initiative, with a 4% increase in throughput in the first three quarters. Both foreign trade and container volumes have significantly risen, and new international trains to Europe have been launched, establishing a sea-rail intermodal network that enhances its role as a key transit hub in Northeast Asia. Domestic trade routes cover over 30 ports with 420 flights, promoting the port's digital transformation and integration into cross-border e-commerce. Yingkou Port demonstrates great development potential, contributing to regional economic growth.

11/21/2023 Logistics
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Niger Customs Modernizes Trade Processes with WCO Backing

Niger Customs Modernizes Trade Processes with WCO Backing

Niger Customs, with WCO support, launched an IT strategy for modernization. It involved needs analysis and strategic planning, focusing on establishing an IT department, talent development, infrastructure upgrades, and process standardization. The strategy aims to improve clearance efficiency, reduce error rates, increase revenue, and enhance services. Challenges include funding, technology, and mindset shifts, requiring international assistance and talent cultivation. The successful implementation of this IT strategy is crucial for Niger Customs to meet its modernization goals and contribute to national development.

12/30/2025 Customs Knowledge
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Google Ads Vs Baidu Comparing Search Marketing Strategies

Google Ads Vs Baidu Comparing Search Marketing Strategies

This article provides an in-depth comparison of Google Ads and Baidu Ads, analyzing their differences across various dimensions including technology, services, conversion tracking, account management, and ad testing. The aim is to help advertisers choose the platform that best suits their needs and develop precise and effective advertising strategies to improve advertising efficiency. It explores the nuances of each platform to enable informed decision-making for optimal campaign performance and return on investment.

01/04/2026 Logistics Industry Insights
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Tiktok Ad Sizes Guide for Optimal Performance

Tiktok Ad Sizes Guide for Optimal Performance

This article provides a detailed guide to the optimal ad creative sizes for various TikTok ad placements, including in-feed video ads, carousel ads, and playable ads. It offers practical advice and specifications to help advertisers improve campaign performance, drive traffic, and achieve their marketing goals. Learn the recommended dimensions and aspect ratios for each ad format to ensure your creatives are displayed correctly and effectively engage your target audience on the TikTok platform.

01/06/2026 Logistics Encyclopedia
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