Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Douyin Vs Tiktok Key Algorithm and Traffic Strategy Differences

Douyin Vs Tiktok Key Algorithm and Traffic Strategy Differences

This paper delves into the three core differences between Douyin and TikTok in traffic allocation, recommendation algorithms, and content reach. Douyin emphasizes tiered traffic pools, social relationships, and multi-dimensional content reach, ensuring content diversity and creator stability. TikTok, on the other hand, prioritizes global competition, similar audience recommendations, and rapid viral spread. Creators need to adjust their strategies based on platform characteristics to achieve success in the short video field. Understanding these nuances is crucial for maximizing visibility and engagement on each platform.

01/23/2026 Logistics Industry Insights
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Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu platform policy adjustments pose challenges for cross-border e-commerce sellers, including restrictions on advertising service fee reserves, shifts in traffic allocation mechanisms, and tightened front-end access. Sellers need to optimize advertising strategies, participate in platform activities, and strengthen data monitoring. Echain ERP provides tailored solutions for Temu's Fully Managed, Semi-Managed, and Y2 models, helping sellers flexibly manage orders, optimize logistics costs, accurately calculate profits, and enhance competitiveness. This allows them to adapt effectively to the changing Temu landscape and maintain a competitive edge.

01/23/2026 Logistics Industry Insights
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Dutch Aviation Sector Urges Policy Reforms for Growth

Dutch Aviation Sector Urges Policy Reforms for Growth

The Dutch air transport industry significantly contributes to the economy but faces competitive pressures. This report highlights priorities such as Schiphol Airport expansion, airport charges and investments, and the National Airspace Strategy. It recommends clarifying the maximum number of aircraft movements, promoting CORSIA, and maintaining EU slot allocation rules to enhance industry competitiveness and foster sustainable economic development. These policy recommendations aim to strengthen the Dutch aviation sector's position in the global market and ensure its continued contribution to the national economy while addressing environmental concerns.

01/20/2026 Logistics Industry Insights
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Software Drives Smart Warehousing Automation Boom

Software Drives Smart Warehousing Automation Boom

Warehouse automation is crucial for businesses facing e-commerce growth and labor shortages. Software plays a central role in coordinating automated systems, optimizing resource allocation, and ensuring timely order fulfillment. Software like WES helps companies improve efficiency and reduce costs through intelligent orchestration, real-time monitoring, and predictive analytics. In the future, software-defined automation will be the dominant trend in smart warehousing development. It enables greater flexibility, scalability, and adaptability to changing market demands, paving the way for more intelligent and responsive warehouse operations.

01/20/2026 Warehousing
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CH Robinson Adopts Generative AI to Streamline Freight Operations

CH Robinson Adopts Generative AI to Streamline Freight Operations

C.H. Robinson is leveraging Generative AI to automate freight operations, accelerating processes and reducing costs. Handling over 10,000 transactions daily, the company has achieved significant efficiency gains. This automation leads to faster turnaround times, improved accuracy, and ultimately, higher customer satisfaction. By streamlining workflows and optimizing resource allocation, Generative AI empowers C.H. Robinson to deliver superior logistics services and maintain a competitive edge in the dynamic freight market. The focus is on using AI to improve speed, reduce errors, and enhance the overall customer experience.

01/20/2026 Logistics Industry Insights
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Union Pacific and Norfolk Southern Merger Faces 85B Challenges

Union Pacific and Norfolk Southern Merger Faces 85B Challenges

Union Pacific's proposed $85 billion merger is generating controversy, with labor unions raising concerns about competition and safety. Unions fear the merger will negatively impact freight competition and worker safety. Union Pacific emphasizes the potential for increased efficiency, improved service, and job security. The company argues the merger will allow for better resource allocation and enhanced service capabilities. However, labor groups remain skeptical, demanding stronger guarantees regarding worker protections and fair competition in the freight industry. The debate highlights the complex considerations surrounding large-scale railroad consolidation.

01/21/2026 Logistics Industry Insights
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Hurricane Season Supply Chain Resilience Tips from ALAN

Hurricane Season Supply Chain Resilience Tips from ALAN

In response to Hurricane Helene, ALAN (American Logistics Aid Network) has released five key action guidelines for logistics companies and professionals to prepare. These guidelines cover personal safety, information access, needs response, resource allocation, and operational protocols. The aim is to improve response efficiency, mitigate potential risks, and ensure supply chain stability. ALAN emphasizes the importance of preparedness and proactive measures to navigate the challenges posed by the hurricane. They also appeal for donations to support relief efforts and aid those affected by the storm.

01/01/2026 Logistics
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Cloudbased WMS and YMS Transform Warehouse and Yard Logistics

Cloudbased WMS and YMS Transform Warehouse and Yard Logistics

This paper explores how cloud-based Warehouse Management Systems (WMS) and Yard Management Systems (YMS) are reshaping warehouse and yard management, enhancing logistics efficiency. Through real-time visibility, refined inventory management, workforce optimization, and data-driven decision-making, businesses can reduce costs, improve customer satisfaction, and gain a competitive edge. The flexibility and scalability of cloud deployment provide strong support for companies to build intelligent warehousing ecosystems. This allows for better resource allocation, faster turnaround times, and overall improved operational performance within the logistics landscape.

01/21/2026 Warehousing
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