Amazon Adopts feasibility Mindset to Drive Logistics Innovation
Amazon revolutionized the logistics industry with its Prime two-day delivery service. A key to its success lies in embracing a "bias for action," encouraging employees to experiment boldly and iterate quickly, even in the face of failure. This culture drives continuous innovation but also presents challenges like resource depletion and ethical risks. Learning from Amazon's "bias for action" can inspire other companies in their logistics innovation efforts. The focus on speed and experimentation, while powerful, necessitates careful consideration of potential downsides.









