Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
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USPS Cuts Losses As Package Growth Fuels Turnaround

USPS Cuts Losses As Package Growth Fuels Turnaround

The United States Postal Service (USPS) released its latest financial report, showing a narrowed loss with its package business as a growth engine. Despite facing challenges like inflation, regulation, and competition, USPS is striving for financial stability through internal reforms and efficiency improvements. Industry experts believe USPS is heading in the right direction, but execution is key. Moving forward, USPS needs to continue pushing reforms, expanding into new business areas, and collaborating with private companies to address opportunities and challenges and achieve sustainable development.

01/15/2026 Logistics
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Temu Sellers Face New Rules to Prevent Account Bans

Temu Sellers Face New Rules to Prevent Account Bans

Temu's new regulations increase penalties for fraudulent shipping labels, implementing a "permanent ban after two violations" policy. Cross-border sellers should adopt three self-rescue strategies: logistics compliance, store isolation (using fingerprint browsers), and timely loss mitigation. Furthermore, they should prioritize matrix operations to diversify risks and address challenges for stable development. The upgraded penalties highlight the importance of adhering to Temu's policies and proactively safeguarding store security to avoid severe consequences and ensure continued participation in the platform's cross-border e-commerce ecosystem.

01/23/2026 Logistics Industry Insights
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Supply Chain Crisis Gender Diversity Key to Talent Shortage

Supply Chain Crisis Gender Diversity Key to Talent Shortage

Studies reveal a gender imbalance in the supply chain, with many companies failing to actively recruit and promote women, leading to talent loss and reduced innovation. Women possess unique strengths in communication, coordination, and risk management. Companies should overcome gender bias, implement diverse recruitment policies, offer equal opportunities for advancement, and foster an inclusive work environment to attract and retain more female talent, addressing the talent shortage. By embracing gender equality and diversity, businesses can enhance their supply chain capabilities and drive sustainable growth.

01/29/2026 Logistics Industry Insights
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Strengthening International Air Freight Security Management: Effective Measures Are Urgently Needed

Strengthening International Air Freight Security Management: Effective Measures Are Urgently Needed

To enhance safety management in the field of international air transport, the cargo industry has signed a Commitment Letter for International Air Transport Security. This document emphasizes the primary responsibility of enterprises in safety production, clarifies the roles of leaders and departments, and highlights the importance of strengthening employee qualifications and safety education. The goal is to implement various measures to ensure the safe and smooth transportation of goods.

07/21/2025 Logistics
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Exploring The Value Declaration Surcharge In International Air Freight

Exploring The Value Declaration Surcharge In International Air Freight

This article explores the concept, calculation methods, and applicable situations of declared value surcharges in international air freight. Shippers need to decide whether to declare the value based on the specific worth of the cargo to avoid unnecessary financial losses in case of damage. Additionally, the article emphasizes the importance of protecting valuable items and the reasonableness of surcharges, reminding shippers to make appropriate arrangements for better protection.

07/21/2025 Logistics
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Standardized Packaging Cuts Damage in Crossborder Logistics

Standardized Packaging Cuts Damage in Crossborder Logistics

This article explores the significant role of standardized packaging in cross-border logistics. By implementing uniform sizes, standardized materials, and modular designs, standardized packaging creates a comprehensive protection system that reduces the risk of cargo damage while also providing cost-saving and efficiency-enhancing solutions. The article further analyzes key points, extended values, and implementation suggestions for different types of packaging, aiming to assist enterprises in optimizing processes and improving efficiency.

08/04/2025 Logistics Encyclopedia
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Guide to UN3268 Compliance for Automotive Airbag Exports

Guide to UN3268 Compliance for Automotive Airbag Exports

This article provides a detailed interpretation of the requirements for sea freight export of UN3268 automotive airbags (gas generators), including booking information, customs declaration documents, operating procedures, and precautions. It aims to help you easily handle dangerous goods declarations and ensure the safe and compliant transportation of your cargo. The article covers key aspects of the process, highlighting potential pitfalls and offering practical advice for a smooth and successful export.

01/19/2024 Logistics Encyclopedia
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Shanghai Tightens Rules for Exporting Energy Storage Cabinets

Shanghai Tightens Rules for Exporting Energy Storage Cabinets

This article provides a detailed interpretation of the Dangerous Goods Packaging Certificate (Dangerous Goods Certificate) application process and related documents required for exporting energy storage cabinets via Shanghai Port by sea. This includes MSDS, UN38.3 test report, and cargo transportation appraisal. It also explains the documents required for sea freight booking, dangerous goods declaration, and customs declaration, helping companies compliantly and efficiently expand their overseas energy storage market.

05/24/2024 Logistics
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Guide to Safe Oaminobenzenesulfonic Acid Export Shipping

Guide to Safe Oaminobenzenesulfonic Acid Export Shipping

This article provides a detailed interpretation of the process and requirements for exporting ortho-aminobenzenesulfonic acid via sea freight from Shanghai Port. It covers essential aspects such as the necessary documents for booking, choosing the appropriate packing method, and important considerations for hazardous cargo declaration deadlines. The aim is to assist companies in efficiently and safely completing dangerous goods sea freight exports, avoiding unnecessary complications and ensuring compliance with regulations.

05/17/2024 Logistics Encyclopedia
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