Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
Read More
Airlines Adapt Strategies Amid Market Volatility

Airlines Adapt Strategies Amid Market Volatility

Facing a dynamic market and intense competition, airlines need effective strategic planning for sustainable growth. This paper explores key areas, processes, and future trends in airline strategic planning. It also introduces relevant services provided by IATA Consulting, aiming to help airlines succeed in complex environments. The paper highlights the importance of adapting to changing market conditions and leveraging strategic planning to gain a competitive advantage. It emphasizes the need for airlines to proactively address challenges and capitalize on opportunities for long-term success.

01/07/2026 Logistics Industry Insights
Read More
Russian Ecommerce Growth Slows As Niche Sectors Gain

Russian Ecommerce Growth Slows As Niche Sectors Gain

Singles' Day sales in Russia declined for the first time in four years, although categories like games, books, and clothing showed growth. Economic pressures and the exit of international brands are key factors. Cross-border e-commerce businesses should focus on niche opportunities and optimize logistics and localization to succeed in the Russian market. Platforms like Ozon, Wildberries, and Yandex.Market are worth paying attention to. This requires a strategic approach to navigate the changing landscape and cater to evolving consumer demands.

01/06/2026 Logistics Industry Insights
Read More
Jdcoms Joybuy Suspends Crossborder Ecommerce Operations Again

Jdcoms Joybuy Suspends Crossborder Ecommerce Operations Again

The second shutdown of JD.com's Joybuy has sparked industry concerns, highlighting the challenges faced by cross-border e-commerce. Traffic bottlenecks, personnel changes, and profitability difficulties contributed to Joybuy's closure. Shopify's closure of Exchange Marketplace also reflects a trend of industry-wide cost reduction. Cross-border e-commerce presents both opportunities and challenges, requiring businesses to plan carefully and diversify risks. Companies need to adapt to the changing landscape and explore new strategies for sustainable growth in the competitive global market.

01/06/2026 Logistics Industry Insights
Read More
Amazon Cuts Jobs Amid Tech Sector Economic Challenges

Amazon Cuts Jobs Amid Tech Sector Economic Challenges

Amazon announced layoffs exceeding 18,000 employees, marking the largest job cut in the tech industry. The decline of pandemic-related benefits and economic downturn are primary drivers. Amazon and other tech giants are adopting cost-cutting measures like layoffs and business restructuring to address these challenges. Following the announcement, Amazon's stock price rose, indicating investor optimism regarding the company's streamlining efforts. The move signals a broader trend of tech companies adapting to a changing economic landscape by prioritizing efficiency and profitability.

01/06/2026 Logistics Industry Insights
Read More
Booktoks Emotional Marketing Boosts Book Sales

Booktoks Emotional Marketing Boosts Book Sales

This paper analyzes how the BookTok community on TikTok leverages emotional marketing to drive book sales, exploring the changing reading needs during the pandemic and BookTok's impact on the book market. Through case studies and data analysis, it reveals that the key to BookTok's success lies in authentic, resonant, interactive, and personalized content. The article also looks ahead to future trends and challenges in book sales, offering relevant recommendations. It demonstrates how user-generated content and emotional connection are reshaping the publishing industry.

01/05/2026 Logistics Industry Insights
Read More
Amazon Updates Listing Rules Sellers Must Adjust

Amazon Updates Listing Rules Sellers Must Adjust

Amazon's bullet points are being collapsed, leading to a perceived reduction in prime real estate for sellers. This article analyzes the importance of bullet points, explores the reasons behind Amazon's adjustment, and provides strategies for sellers. These include optimizing titles and images, streamlining bullet points, and emphasizing QA and reviews. The goal is to help sellers seize opportunities and improve listing conversion rates in a changing marketplace. By adapting to these changes, sellers can maintain and even improve their listing visibility and performance.

01/05/2026 Logistics Industry Insights
Read More
Pepsico Consolidates Warehousing to Boost Retail Competitiveness

Pepsico Consolidates Warehousing to Boost Retail Competitiveness

PepsiCo is testing snack and beverage warehouse consolidation in Texas, aiming to reduce costs, improve efficiency, and optimize its supply chain to adapt to changing consumer trends. This initiative is a key step in its 'One North America' strategy, signaling a proactive transformation within the food and beverage industry in response to the reshaping retail landscape. The consolidation is expected to streamline operations and enhance responsiveness to market demands, ultimately contributing to a more agile and cost-effective supply chain.

01/08/2026 Logistics
Read More
Can You Change Your International Shipping Address After Delivery

Can You Change Your International Shipping Address After Delivery

Changing the delivery address of an international express parcel after it reaches its destination is possible, but depends on factors like the courier company's policies, the parcel's stage in the delivery process, and the distance between the old and new addresses. Contact customer service promptly to understand the procedure and any associated fees. Cooperate with their instructions to ensure the successful delivery of your package. Address changes are not guaranteed and may incur additional charges depending on the specific circumstances.

01/08/2026 Logistics Encyclopedia
Read More
Amazon Sellers Adapt to AI and Policy Changes

Amazon Sellers Adapt to AI and Policy Changes

This article provides an in-depth analysis of Amazon's recent changes in AI applications, page display, and rule adjustments. It analyzes the impact on sellers and proposes corresponding strategies. It emphasizes that sellers should return to the essence of products, value data analysis, embrace AI technology, pay attention to platform policies, and build brands to adapt to the ever-changing market environment. The key takeaway is adapting to change through a focus on product quality, data-driven decisions, and leveraging AI.

12/29/2025 Logistics Industry Insights
Read More