Chinese Pet Brands Expand on Amazon Amid Global Demand

Chinese Pet Brands Expand on Amazon Amid Global Demand

The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.

01/16/2026 Logistics Industry Insights
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Banggood Cuts Jobs Amid Crossborder Ecommerce Challenges

Banggood Cuts Jobs Amid Crossborder Ecommerce Challenges

The 'standby employment' incident involving some employees at Banggood in Guangzhou reflects the challenges facing the cross-border e-commerce industry. External factors such as the pandemic, geopolitical risks, and high inflation, coupled with internal pressures like tightened platform policies and rising logistics costs, have led to business difficulties. Cross-border e-commerce companies need to actively transform and upgrade through refined operations, diversified channel expansion, technological innovation, and compliant operations to survive and thrive in the fierce market competition.

01/16/2026 Logistics Industry Insights
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Crossborder Ecommerce Supply Chains Optimized for Efficiency

Crossborder Ecommerce Supply Chains Optimized for Efficiency

This paper delves into critical aspects of cross-border e-commerce, including logistics, supply chain management, data, and payment processes, offering corresponding optimization strategies. By leveraging intelligent warehousing, lean manufacturing, data security protection, and multi-channel payment options, it aims to assist sellers in building efficient and stable global operations, ultimately improving overall operational efficiency and customer satisfaction. The focus is on streamlining key nodes within the cross-border e-commerce ecosystem to foster growth and enhance competitiveness in the global market.

01/16/2026 Logistics Encyclopedia
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Shopify Payments Waives Fees to Boost Global Ecommerce Sales

Shopify Payments Waives Fees to Boost Global Ecommerce Sales

Shopify Payments is Shopify's official payment gateway, streamlining payment collection and waiving third-party transaction fees. Chinese merchants typically need to register an overseas company and obtain a local bank account to activate it. This article provides the conventional activation method and introduces a special channel for quick activation by providing domestic information, helping merchants reduce costs and expand into overseas markets. This alternative method offers a faster and potentially more accessible route for Chinese businesses to leverage Shopify Payments.

01/19/2026 International Settlement
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Temu Attracts Young Impulsedriven Shoppers in Ecommerce Surge

Temu Attracts Young Impulsedriven Shoppers in Ecommerce Surge

The report indicates that Temu users are becoming younger and more diverse, with a high proportion of Millennials and Generation X. It also attracts more LGBTQ+, Black, Asian, and rural consumers. Social media is a key marketing channel, leading to impulsive purchases. Temu needs to focus on supply chain, quality control, and user experience to improve customer satisfaction and retention. The platform's success hinges on addressing these key areas to ensure sustainable growth in the competitive cross-border e-commerce landscape.

01/19/2026 Logistics Industry Insights
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Amazon Sellers Guide to Trademark Registration

Amazon Sellers Guide to Trademark Registration

This article details every step of Amazon trademark registration, including trademark name selection, pre-registration preparation, service provider selection, registration process, and precautions. It aims to help sellers efficiently and smoothly complete trademark registration, laying a solid foundation for brand development. It also emphasizes the importance of post-registration maintenance to ensure trademark rights are protected.

01/04/2026 Customs Knowledge
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China Sellers Target Russias Ozon Ecommerce Growth

China Sellers Target Russias Ozon Ecommerce Growth

This article provides a practical product selection guide for Chinese sellers on the Russian OZON platform by analyzing trending keywords. It focuses on popular categories such as irrigation equipment, garden accessories, repair tools, and fishing supplies. By combining market analysis with product selection strategies, this guide helps sellers accurately grasp Russian market demands and seize market opportunities.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales With Optimized Product Titles

Ebay Sellers Boost Sales With Optimized Product Titles

This article delves into eBay title optimization strategies, emphasizing the importance of combining tool assistance with manual analysis to avoid blindly relying on tools. It details title character limits, formatting specifications, keyword selection considerations, and provides tailored keyword selection strategies for different listings. The article stresses continuous optimization to help sellers create high-exposure, high-conversion, and popular titles.

12/31/2025 Logistics Encyclopedia
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Amazon Affiliate Marketing Boosts Global Ecommerce Traffic

Amazon Affiliate Marketing Boosts Global Ecommerce Traffic

This article focuses on using Amazon Affiliate to drive traffic to foreign trade independent websites through content marketing. It emphasizes key aspects such as product selection strategies, keyword selection, content creation, and traffic conversion. By incorporating case studies, it provides practical guidance for operators of foreign trade independent websites, offering actionable advice to improve their online presence and sales.

12/29/2025 Logistics Encyclopedia
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Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

Live Streamer Dong Yuhuis Lingerie Row Sparks IP and Platform Debate

The "underwear controversy" surrounding Dong Yuhui has sparked deep reflections on live streaming product selection, IP positioning, platform responsibility, and the social media ecosystem. The incident exposed shortcomings in the product selection process, highlighted the conflict between intellectual integrity and commercial value, and warned against the alienation of the social media environment. New Oriental should strengthen its corporate brand and achieve a win-win situation for both personal IP and the platform. The live streaming industry needs to be cautious in product selection, respect its hosts, and adhere to ethical bottom lines. Platforms should strengthen governance and create a healthy ecosystem.

01/07/2026 Logistics Industry Insights
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