Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Metas Advantage Shopping Campaigns Boost Black Friday Sales

Metas Advantage Shopping Campaigns Boost Black Friday Sales

Meta introduces A+SC Smart Shopping Ads, simplifying ad delivery and enhancing e-commerce marketing effectiveness through machine learning. This new solution streamlines the ad creation and optimization process. Additionally, A+AC ads are available to support app promotion and user acquisition. These advancements aim to provide advertisers with more efficient and effective tools for reaching their target audiences and driving conversions, especially during key shopping periods like Black Friday.

12/31/2025 Logistics Industry Insights
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Tongliang County Adopts Suqu Express for Costeffective Logistics

Tongliang County Adopts Suqu Express for Costeffective Logistics

Suqu Large Item Logistics is transforming the 'slow, expensive, and difficult' large item logistics landscape in Tongliang County with its 'fast and affordable' door-to-door pickup service. With rapid response, transparent pricing, professional packaging, and simple operation, it provides local residents with a convenient and efficient logistics experience. This service represents an upgrade in logistics services within Tongliang County, offering a new standard for large item shipping.

01/05/2026 Logistics
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Chinas Cainiao Expands Package Delivery for All Sizes

Chinas Cainiao Expands Package Delivery for All Sizes

Still struggling with sending packages? This article provides a detailed interpretation of Cainiao Guoguo's delivery services, differentiating between small package delivery (Cainiao Guoguo delivery) and large item transportation (Cainiao Large Item). It outlines the characteristics, processes, and precautions for each, helping you easily choose the appropriate shipping method and solve various mailing needs. Whether it's a small parcel or a bulky item, understand how Cainiao Guoguo simplifies the shipping process.

01/19/2026 Logistics Encyclopedia
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Facebook Reels Boosts Customer Acquisition Via Messenger

Facebook Reels Boosts Customer Acquisition Via Messenger

This article explains how to leverage Facebook Reels' 'Click to Messenger' ads for precise lead generation. It covers optimizing ad objectives, configurations, and creative assets to effectively acquire potential customers. The guide focuses on maximizing the impact of your Reels ads by strategically utilizing the 'Click to Messenger' feature to initiate direct conversations and nurture leads within the Messenger platform. Learn how to fine-tune your targeting and messaging for optimal results.

12/31/2025 Logistics Industry Insights
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JD Logistics Expands Heavy Cargo Network in Huanggang

JD Logistics Expands Heavy Cargo Network in Huanggang

This article provides a detailed overview of the advantages, operational procedures, precautions, and frequently asked questions regarding JD Logistics' large item express delivery service in Huanggang City. It aims to offer a comprehensive reference guide for readers with large item shipping needs, helping users better understand and utilize JD Logistics' large item express delivery service. The guide covers key aspects of the service, ensuring a smooth and efficient shipping experience for customers in Huanggang.

12/30/2025 Logistics
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Concerned As AI Changes Listings Affects Rankings

Amazon Sellers Concerned As AI Changes Listings Affects Rankings

Amazon's AI altering Listing titles has sparked seller concerns about potential weight impact. Simultaneously, Amazon Ads data updates, allowing hourly refreshes for Sponsored Products (SP) ads, offering new opportunities for refined operations. Sellers should closely monitor Listing changes, promptly appeal if necessary, and optimize Listing content. Embracing AI tools and pursuing granular ad operations are crucial. This shift necessitates vigilant monitoring and proactive adaptation to maintain listing relevance and maximize advertising effectiveness in the evolving Amazon marketplace.

01/05/2026 Logistics Industry Insights
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