Basemos Microinnovation Disrupts Crossborder 3C Market
The cross-border 3C market is moving away from focusing solely on specifications and embracing micro-innovations driven by user scenarios. Shenzhen-based Basemo's success with its 'invisible stand charging cable' on TikTok in the US proves the importance of understanding user needs and providing differentiated solutions. In the future, cross-border sellers should conduct in-depth user research, integrate cross-disciplinary approaches, emphasize detail design, leverage social media, and continuously iterate to optimize products. By integrating products seamlessly into daily life and focusing on enhanced usability, brands can create a superior user experience.









