Amazons AI Defense Challenges Chatgpt in Ecommerce
Amazon and ChatGPT are vying for dominance in the AI e-commerce gateway. Amazon launched Rufus as a countermeasure, effectively blocking OpenAI. The rise of AI-powered shopping assistants has the potential to disrupt the existing e-commerce landscape and reshape the overall shopping experience. This competition highlights the growing importance of AI in personalizing product discovery and enhancing customer engagement, potentially leading to a significant shift in how consumers interact with online retailers.









