Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
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Cloud Data Enhances Aviation Fleet Analytics

Cloud Data Enhances Aviation Fleet Analytics

The Flight Info Direct platform, powered by Snowflake, provides global aircraft data including owner, model, and status. It empowers maintenance, risk assessment, and valuation processes, enabling data-driven decision-making. The platform offers comprehensive insights into the global aircraft fleet, facilitating informed strategies and optimized operations for aviation professionals and businesses. It helps users leverage data for improved efficiency and profitability within the aviation industry.

01/07/2026 Logistics Industry Insights
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Cloud Labeling Boosts Supply Chain Traceability

Cloud Labeling Boosts Supply Chain Traceability

This report, based on VDC Research data, analyzes the limitations of traditional barcode label solutions and proposes a cloud-based, data-driven label system. This solution enhances label accuracy and traceability, optimizes supply chain processes, and facilitates enterprise digital transformation through centralized data management, automated workflows, and real-time monitoring. By leveraging the power of the cloud, businesses can overcome the challenges of legacy systems and achieve greater efficiency and transparency in their supply chain operations.

01/19/2026 Logistics Industry Insights
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Cloud Collaboration Transforms Supply Chain Management

Cloud Collaboration Transforms Supply Chain Management

This article delves into the rise and evolution of GT Nexus as a cloud-based supply chain collaboration platform. It analyzes its core functionalities, advantages, and development prospects following its acquisition by Infor. GT Nexus facilitates real-time information sharing and seamless process integration by building an ecosystem connecting global trade participants, delivering significant value to businesses. It examines how GT Nexus helps companies improve visibility, reduce costs, and enhance efficiency in their global supply chains.

01/20/2026 Logistics
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Cloud ERP Transforms Global Supply Chains

Cloud ERP Transforms Global Supply Chains

In the cloud-dominated era, ERP systems are undergoing profound transformations, evolving from basic Material Requirements Planning to integrated, cloud-based intelligent platforms. Technologies like cloud computing, IoT, and Big Data empower ERP, making it more interconnected, economically flexible, and intelligently agile. This facilitates stronger decision support and business innovation for enterprises within the digital supply chain. Embracing the cloud and actively exploring innovative ERP applications are crucial for the future development of businesses. Cloud ERP enables real-time visibility and collaboration across the supply chain, driving efficiency and responsiveness.

01/28/2026 Logistics Industry Insights
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Cloud Innovation Drives Crossborder Ecommerce Growth

Cloud Innovation Drives Crossborder Ecommerce Growth

Cross-border e-commerce "cloud innovation" refers to a new business form driven by cloud computing, SaaS tools, and digital collaboration platforms, which is crucial for digital transformation. Through cloud deployment, companies can rapidly scale their business, reduce IT costs, and achieve seamless collaboration among global teams. Implementing "cloud innovation" requires selecting suitable cloud service providers and SaaS tools while strengthening data security management. This approach allows businesses to adapt quickly to market changes and optimize their global operations.

01/26/2026 Logistics Industry Insights
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Cloud Solutions Boost Airport Efficiency Worldwide

Cloud Solutions Boost Airport Efficiency Worldwide

A-ICE provides AiC, a cloud-based airport operations management platform, along with specialized systems like A-DCS, A-WBS, and A-BRS. These solutions aim to enhance airport operational efficiency, reduce costs, and improve the passenger experience. A-ICE's offerings help airlines, airports, and ground handlers address the growing demands of air transportation and achieve digital transformation. The platform streamlines processes and provides valuable insights for better decision-making, ultimately contributing to a more seamless and efficient travel experience for passengers.

01/27/2026 Logistics Industry Insights
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Google Cloud Project44 Enhance Supply Chain Visibility

Google Cloud Project44 Enhance Supply Chain Visibility

Google partnered with project44 to integrate real-time transportation data into the Google Cloud Supply Chain Twin platform, enhancing supply chain transparency and efficiency. This collaboration leverages project44's comprehensive visibility data to provide users with a more accurate and up-to-date view of their supply chain operations. By incorporating real-time insights, the Supply Chain Twin platform aims to improve decision-making, optimize logistics, and mitigate potential disruptions, ultimately leading to a more resilient and responsive supply chain for businesses.

01/20/2026 Logistics
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Freightos Secures Funding to Advance Global Freight Digitalization

Freightos Secures Funding to Advance Global Freight Digitalization

Freightos digitizes international freight, offering a cloud platform, price index, and management software to enhance transparency and efficiency. Future trends include automation and intelligence. The platform aims to streamline the complex process of global shipping by providing real-time pricing and booking capabilities. This digital transformation of the freight industry promises to reduce costs, improve communication, and ultimately create a more efficient and reliable supply chain. Freightos is at the forefront of this evolution, driving innovation and shaping the future of freight forwarding.

01/28/2026 Logistics
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Internet + Logistics: New Paths to Enhance Freight Efficiency

Internet + Logistics: New Paths to Enhance Freight Efficiency

This article explores the significant role of Internet Plus in enhancing freight efficiency. By analyzing the 'Land Transportation Information Management and Transaction Platform,' it highlights the integration of big data, cloud computing, and other technologies to address the pain points of traditional logistics operations. It also proposes new tax pathways to promote industry development.

07/18/2025 Logistics
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