Amazon Ads Stepbystep Guide to Effective Campaigns

Amazon Ads Stepbystep Guide to Effective Campaigns

This article provides a step-by-step guide to Amazon advertising, covering campaign creation, ad group setup, bidding strategy selection, precise targeting, and auto-targeting campaign options. It emphasizes that continuous optimization is crucial for improving ad performance and helping sellers create successful ad campaigns. The guide aims to empower sellers to effectively leverage Amazon's advertising platform to drive sales and achieve their business goals through well-structured and optimized campaigns.

01/06/2026 Logistics Encyclopedia
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Mediterranean Shipping Company's Strategic Acquisitions and Shipping Development

Mediterranean Shipping Company's Strategic Acquisitions and Shipping Development

Mediterranean Shipping Company (MSC) has recently undertaken a series of ship acquisitions to strengthen its position in the shipping market. The acquisitions include a container ship built in 2001 and a bulk carrier with a capacity of 8,236 TEU. MSC also acquired a 49% stake in the Messina Group, marking its entry as a minority shareholder. These moves reflect MSC's strong commitment to its shipping business while laying a foundation for future growth.

07/22/2025 Logistics Industry Insights
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Shipping Giants Merger Triggers Market Restructuring: Future Trends of Global Shipping Alliances

Shipping Giants Merger Triggers Market Restructuring: Future Trends of Global Shipping Alliances

The merger between global shipping giants China COSCO Shipping Group and China Shipping is gaining approval and may reshape the shipping market landscape. Meanwhile, France's CMA CGM is planning to acquire Neptune Orient Lines, seeking regulatory approval. As the dynamics among the four major shipping alliances change, market competition is expected to intensify, especially on Asia-Europe routes. Overall, the shipping industry remains in a downturn, and the outlook is not optimistic.

07/21/2025 Logistics
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WCO JICA Boost Pacific Island Customs Training

WCO JICA Boost Pacific Island Customs Training

The WCO-JICA MTP project empowers Pacific Island customs administrations by developing local trainers and regional training materials to enhance customs capabilities. The third working group activity was held in Fiji, focusing on strengthening regional collaboration and ensuring sustainable capacity building within the customs administrations of the Pacific Island countries. The project aims to improve customs efficiency and effectiveness through tailored training programs and resources, ultimately contributing to economic growth and security in the region.

01/05/2026 Customs Knowledge
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Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

This article delves into the relationship between Amazon's organic conversion rate and advertising conversion rate. Addressing scenarios where advertising conversion rates are lower than organic, it offers specific optimization strategies. These include controlling advertising budgets, refining ad group settings, optimizing long-tail keywords, gradually increasing budgets, and adjusting keyword bids. The aim is to help sellers improve advertising performance and achieve revenue growth by enhancing ad efficiency and targeting the right audience effectively.

01/06/2026 Logistics Industry Insights
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Scoot Airlines Enhances Cargo Tracking for Asian Trade

Scoot Airlines Enhances Cargo Tracking for Asian Trade

Scoot, the low-cost airline under the Singapore Airlines Group, plays a vital role in Asia's regional freight. This article provides a comprehensive guide to Scoot Cargo tracking, covering the official website portal, tracking number rules, status interpretation, anomaly handling, and customer support. It helps you efficiently manage cross-border logistics, stay informed about your shipment's progress, and accelerate trade within Asia. Learn how to effectively track your Scoot Cargo shipments and ensure timely delivery.

01/05/2026 Airlines
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Telegram Users How to Detect If Youve Been Blocked

Telegram Users How to Detect If Youve Been Blocked

This article analyzes how to determine if you've been blocked on Telegram from a data analysis perspective. It explores various indicators, including message delivery status, last seen time, profile picture updates, and group invitations. The emphasis is on comprehensive analysis to eliminate interfering factors. The article also offers advice on how to deal with being blocked, encouraging rational judgment and respect for the other person's choice. This helps users understand the situation and respond appropriately.

01/05/2026 Logistics Encyclopedia
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Global Customs Agencies Boost Efforts Against Counterfeiting Piracy

Global Customs Agencies Boost Efforts Against Counterfeiting Piracy

The 19th Meeting of the World Customs Organization (WCO) Counterfeit and Piracy Group was successfully held, focusing on two major issues: e-commerce infringement and standardized procedures for goods destruction. New tools were launched to strengthen global customs cooperation in intellectual property protection and jointly combat infringement and counterfeiting. The meeting aimed to safeguard innovation and development by enhancing customs' role in protecting intellectual property rights and preventing the trade of counterfeit goods.

01/05/2026 Customs Knowledge
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Independent Ecommerce Sellers Boost Growth With Google Pmax

Independent Ecommerce Sellers Boost Growth With Google Pmax

This article provides an in-depth analysis of Google PMax campaigns, offering a comprehensive guide for independent website sellers from creation to optimization. It covers key aspects such as ad goal selection, budget bidding strategies, asset group optimization, and audience signal targeting. Addressing frequently asked questions, this guide empowers sellers to effectively leverage PMax to improve performance. Learn how to maximize your return on investment and drive conversions with PMax ads for your independent online store.

01/04/2026 Logistics Industry Insights
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Ebay Launches Datadriven Product Tools for Sellers

Ebay Launches Datadriven Product Tools for Sellers

Product selection is crucial for eBay sellers aiming to boost sales. This article recommends 13 eBay product research tools, including Jungle Scout and Shumo Cross-border, covering data analytics, listing optimization, and store group management. These tools help sellers accurately identify trending products, improve operational efficiency, and ultimately achieve sales growth by providing insights into market trends, competitor analysis, and product performance. They empower sellers to make data-driven decisions and optimize their product offerings for maximum profitability.

01/04/2026 Logistics Encyclopedia
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