Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

12/29/2025 Logistics Industry Insights
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Amazon Ad Strategies Boost Sales for Lowcost Products

Amazon Ad Strategies Boost Sales for Lowcost Products

This paper addresses the challenge of advertising low-priced products on Amazon. It proposes a refined advertising optimization strategy, encompassing accelerated campaign iteration, extraction of high-converting keywords, expansion of ASIN targeting, supplementation with category ads, and opportunistic use of Sponsored Display (SD) ads. By effectively implementing these strategies, sellers can potentially overcome traffic bottlenecks and achieve significant improvements in conversion rates and sales.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge With Fourstep Ad Strategy

Amazon Sellers Gain Edge With Fourstep Ad Strategy

This article provides a practical guide to Amazon advertising, detailing four key steps to building a successful campaign: categorizing products by ASIN, selecting target ASINs, building and launching the campaign, and continuously reporting and analyzing performance. By following these steps, sellers can optimize their advertising strategy, increase product visibility, and boost sales. This guide focuses on leveraging ASIN targeting for improved ad performance and better ROI.

12/29/2025 Logistics Industry Insights
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Datadriven Strategy Boosts Mercado Libre Crossborder Sales

Datadriven Strategy Boosts Mercado Libre Crossborder Sales

This article delves into six key strategies for optimizing Mercado Libre ads, covering data metric interpretation, precise product selection, refined campaign optimization, budget management, special date marketing, and results evaluation. It aims to help cross-border e-commerce sellers improve advertising performance and achieve sales growth. The strategies provide a comprehensive guide to maximize ROI and effectively target the Latin American market through Mercado Libre's advertising platform.

12/29/2025 Logistics Industry Insights
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Ozon Search Ads Guide Aims to Boost Ecommerce Sales

Ozon Search Ads Guide Aims to Boost Ecommerce Sales

This article provides an in-depth analysis of OZON search advertising in a Q&A format. It covers the definition of the ads, display locations, bidding strategies, cost calculation, and performance evaluation. The aim is to help sellers understand the underlying logic of OZON search ads, optimize their ad campaigns, and ultimately increase sales. It provides practical insights for effective advertising on the OZON platform.

12/30/2025 Logistics Encyclopedia
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Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Logistics Firms Compete for Yangtze River Economic Belt Growth

Logistics Firms Compete for Yangtze River Economic Belt Growth

The National Development and Reform Commission released the "Innovation-Driven Industrial Transformation and Upgrading Plan for the Yangtze River Economic Belt," signaling trillion-level investment opportunities. Logistics companies should seize this opportunity to participate in infrastructure construction, develop river-sea intermodal transport, promote smart logistics, and provide professional services around key industries. This will enable them to achieve transformation and upgrading, and share the development dividends of the Yangtze River Economic Belt.

09/26/2025 Logistics
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China Deregulates Rail Freight Prices to Cut Logistics Costs

China Deregulates Rail Freight Prices to Cut Logistics Costs

China's National Development and Reform Commission is expanding market-based pricing for railway freight. Prices for some freight services will now be determined by market supply and demand, leading to potential price fluctuations. Businesses will have more choices, and market competition will intensify. Railway companies are required to regulate their pricing practices and protect consumer rights. This reform aims to improve efficiency and responsiveness to market demands, potentially impacting overall logistics costs.

09/26/2025 Logistics
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Ethiopia Boosts Trade with WCO Harmonized System Partnership

Ethiopia Boosts Trade with WCO Harmonized System Partnership

The Ethiopian Customs Commission (ECC), in collaboration with the World Customs Organization (WCO), enhances the professional capacity of its officers in the Harmonized System (HS). This article emphasizes the importance of commodity classification, shares highlights from the ECC's study visit, and provides references and suggestions for customs and enterprises in other developing countries. The aim is to improve trade competitiveness through strengthened customs expertise and efficient classification practices, ultimately contributing to smoother international trade flows.

01/05/2026 Customs Knowledge
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Ethiopia Modernizes Customs Tariffs to Meet Global Norms

Ethiopia Modernizes Customs Tariffs to Meet Global Norms

Ethiopia is accelerating the modernization of its tariff classification system to align with international standards, aiming to facilitate trade and promote economic growth. With support from the EU-WCO Africa HS Project, the Ethiopian Customs Commission is working to streamline processes, improve efficiency, and strengthen capacity building to adapt to the evolving global trade environment. This initiative seeks to simplify customs procedures, reduce trade barriers, and enhance Ethiopia's competitiveness in the international market.

01/05/2026 Customs Knowledge
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