Amazon Ads Key Strategies for Better Performance

Amazon Ads Key Strategies for Better Performance

This article delves into the optimal frequency of Amazon advertising optimization, emphasizing the importance of meticulous operation. It analyzes different strategies for handling high and low relevance keywords, and provides practical advice for optimizing automatic and manual campaigns. The article also discusses the impact of frequent adjustments on ad weight and proposes a combined approach of small and large optimizations to help sellers find the best rhythm for Amazon advertising. Ultimately, it aims to guide sellers towards effective and sustainable ad performance.

01/06/2026 Logistics Encyclopedia
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Customs Auctions Tips for Smart Bidding and Hidden Gems

Customs Auctions Tips for Smart Bidding and Hidden Gems

This article provides a detailed explanation of the complete customs auction process, offering a comprehensive guide from auction consignment and public announcement to bidding participation and commission payment. It aims to help readers fully understand the auction rules, participate rationally in bidding, and discover and reap potential value in customs auctions. The guide covers essential aspects for both novice and experienced bidders, ensuring a smoother and more informed auction experience. It emphasizes understanding the terms and conditions, conducting due diligence, and strategizing bids effectively.

09/26/2025 Customs Knowledge
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Wuhan Emerges As A Leader In Logistics Hub Cities With Comprehensive Layout Of 151 National Logistics Hubs

Wuhan Emerges As A Leader In Logistics Hub Cities With Comprehensive Layout Of 151 National Logistics Hubs

Recently, the National Development and Reform Commission announced a new batch of national logistics hubs, with Wuhan standing out as one of the four chosen. This marks a new phase in the construction of logistics hubs in China, with a total of 151 hubs being distributed more evenly across the country. The selection of strong hub cities now places greater emphasis on geographical conditions and spatial layout, fostering local economic development. For example, the logistics hub in Nantong has had a positive impact on the local industry.

10/17/2024 Logistics
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Aliexpress Zerocommission Model Drives Seller Growth

Aliexpress Zerocommission Model Drives Seller Growth

AliExpress's Full Hosting service helps cross-border sellers transform into hands-off managers, relieving operational pressure with zero commission and fast payment. This allows sellers to focus on product development and optimization. Some sellers have already seen sales double, and platform logistics upgrades have improved user experience. Simplifying operations and returning to the essence of product may become a new trend in cross-border e-commerce. This service empowers sellers to concentrate on product innovation and quality while AliExpress handles the complexities of logistics and customer service.

01/04/2026 Logistics Industry Insights
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Douyin Ecommerce Offers Incentives to Attract New Merchants

Douyin Ecommerce Offers Incentives to Attract New Merchants

Douyin E-commerce launches seven major benefits for new merchants, including personal store entry, zero-cost entry, commission-free product cards, operational guidance, free use of business tools, interest-free loans from 'Fangxin Jie', and return shipping insurance subsidies. This initiative aims to reduce the cost of opening a store for new merchants, improve operational efficiency, and help them grow rapidly on the Douyin E-commerce platform. These benefits are designed to provide comprehensive support and encourage new businesses to thrive within the Douyin ecosystem.

12/29/2025 Logistics Industry Insights
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Amazon Adjusts Refund Policy for Lowvalue Items

Amazon Adjusts Refund Policy for Lowvalue Items

Amazon US has launched a new "Refund-Only" policy, allowing refunds for items under $75 in certain situations without requiring returns. This aims to improve the buyer experience but places higher demands on sellers. Sellers need to pay attention to the impact on return rates and commission refund rules. It's crucial to strictly control product quality, optimize product descriptions, and improve customer service to adapt to the changes brought by the new policy. This will help mitigate potential losses and maintain profitability in the long run.

12/30/2025 Logistics
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Douyin Tightens Ecommerce Rules for Creators Adds Offline Viewing

Douyin Tightens Ecommerce Rules for Creators Adds Offline Viewing

This week, Douyin E-commerce introduced several new regulations and updates: creators' commission fees must go through the affiliate program, online recruitment for the alcohol industry is suspended, offline viewing and comment features are being tested to improve user experience. Simba's accusation against Liu Genghong and his wife for selling counterfeit goods has attracted attention. Kuaishou E-commerce is tightening risk detection for merchant accounts, and ByteDance has no immediate plans for an IPO. These changes will have a significant impact on creators, merchants, and users alike.

01/04/2026 Logistics Industry Insights
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Tiktok Shop Expands Monetization Tools for Creators

Tiktok Shop Expands Monetization Tools for Creators

This article delves into TikTok's in-app shopping cart (Yellow Cart) model, detailing commission sources, withdrawal processes, and key considerations. It offers risk mitigation strategies and alternative solutions to help Chinese influencers safely and efficiently monetize TikTok traffic and tap into overseas markets. The analysis covers practical aspects of earning through TikTok sales, ensuring a smooth and compliant experience for creators looking to leverage the platform for cross-border e-commerce success. It provides actionable advice for navigating the complexities of international transactions and maximizing revenue potential.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Captain BI Tool Pricing Analysis

Amazon Sellers Gain Edge with Captain BI Tool Pricing Analysis

This article provides an in-depth review of Captain BI for Amazon sellers, analyzing its four core products (Compass, Advertising, Data Ark, and ERP) and value-added services. It reveals its advantages in data analysis, advertising optimization, and supply chain management. Furthermore, the article details Captain BI's pricing strategy, offering guidance for cross-border e-commerce sellers to choose the most suitable plan. It helps sellers understand how Captain BI can improve their Amazon business performance through data-driven insights and efficient management tools.

12/31/2025 Logistics Industry Insights
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