GA4 Guide Fixing Google Ads Traffic Quality Issues

GA4 Guide Fixing Google Ads Traffic Quality Issues

This article delves into using GA4 data to troubleshoot Google Ads traffic quality issues. Through a comprehensive analysis of key event conversion rates and user behavior metrics, it helps advertisers quickly identify problems and optimize their advertising strategies to improve ad performance. The importance of data-driven decision-making is emphasized, and continuous optimization is recommended. By leveraging GA4's capabilities, advertisers can gain valuable insights into their traffic sources and refine their campaigns for better results and a higher return on investment.

02/03/2026 Logistics Industry Insights
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Amazon Launches 90day Free Program for Crossborder Sellers

Amazon Launches 90day Free Program for Crossborder Sellers

The Amazon Gold Rush Program, supported by government regulation, offers a zero-tuition, zero-risk 90-day practical incubation program to help students grow from beginners to qualified cross-border sellers. The curriculum covers the entire Amazon operation process, including account registration, product selection, product listing, FBA shipping, on-and-off-site promotion, advertising, customer service management, negative review handling, account appeals, and popular product development. It provides one-stop explanation and practical guidance to help quickly master operational skills.

02/03/2026 Logistics Industry Insights
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Anshun Amazon Aids Crossborder Sellers in Compliance

Anshun Amazon Aids Crossborder Sellers in Compliance

The Anshun Amazon Cross-border E-commerce Operation Center focuses on providing localized services and compliant operational support for domestic sellers on the Amazon platform. This includes key aspects such as store registration, product listing, advertising, and compliance review. With a multilingual customer service team and rigorous compliance audits, it helps sellers efficiently and compliantly expand globally, enhancing their global competitiveness. The center aims to streamline the process for Chinese sellers to navigate the complexities of Amazon and international markets.

02/03/2026 Logistics Industry Insights
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Datadriven Tactics Boost Amazon Seller Growth

Datadriven Tactics Boost Amazon Seller Growth

This article analyzes Amazon operational growth strategies from a data analyst's perspective. Through data analysis of traffic, conversion rates, customer behavior, and competitors, combined with practical strategies such as keyword optimization, listing optimization, advertising, logistics optimization, and customer service, it helps sellers achieve data-driven growth on the Amazon platform. It also addresses challenges such as price competition and policy changes. The analysis aims to provide actionable insights for sellers looking to improve their performance and navigate the complexities of the Amazon marketplace.

02/03/2026 Logistics Encyclopedia
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Amazon Sellers Boost Sales With Strategic Product Selection

Amazon Sellers Boost Sales With Strategic Product Selection

Amazon sellers often face sales bottlenecks not due to operational issues, but flawed product selection strategies. This article emphasizes the importance of product selection, advocating for choosing categories with large market capacity and learning differentiated selection strategies. Through case studies, it demonstrates the actual results of optimized product selection strategies, such as reduced advertising ACOS and doubled order volume. It highlights that product selection is the cornerstone of success on Amazon, suggesting a strategic shift towards identifying and capitalizing on untapped market potential.

01/04/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

This article reveals Facebook advertising strategies used by million-dollar sellers, covering aspects like creative optimization, precise targeting, data analysis, and continuous iteration. It explores using 'image analysis' to select audiences, monitoring key metrics like CPC, CTR, and CPM, and quickly adjusting strategies based on market feedback. Learn how to master Facebook ads and achieve peak season sales. The strategies provided will help you optimize your campaigns for better performance and maximize your ROI in the competitive e-commerce landscape.

01/04/2026 Logistics Industry Insights
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AI Reshapes Crossborder Ecommerce Key Challenges and Strategies

AI Reshapes Crossborder Ecommerce Key Challenges and Strategies

This paper explores the impact of Artificial Intelligence (AI) on the cross-border e-commerce industry. It analyzes AI applications in areas like product information generation, customer service, advertising, supply chain management, and market research. The article highlights the diverse challenges and opportunities AI presents to different stakeholders in the industry and proposes corresponding strategies. It emphasizes the importance of humanism and the need for continuous learning and adaptation in the age of AI to thrive in this rapidly evolving landscape.

01/04/2026 Logistics Industry Insights
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Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon abruptly announced the termination of its Authorized Brand program for third-party sellers, impacting thousands of Chinese vendors and leaving them with hundreds of millions in inventory facing clearance pressure. Sellers invested significant resources in qualification processes, but now face inventory pile-ups and decreased traffic due to the program's cancellation. Sellers are appealing to Amazon to retain sales links, grant advertising permissions, and extend the sales period to seek reasonable solutions and mitigate losses from the sudden program closure.

01/04/2026 Logistics Industry Insights
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Amazon Hires for Holidays As Sellers Voice Concerns

Amazon Hires for Holidays As Sellers Voice Concerns

Amazon is gearing up for the year-end peak season with aggressive hiring and adjusted return policies, signaling confidence in sales growth. However, sellers face challenges from increased returns and 'free riders'. Prime Day 2.0 presents an opportunity for inventory clearance. Sellers need to employ flexible discount strategies, refine advertising marketing, and implement robust risk management to succeed in the competitive marketplace. Success requires agility and proactive planning to navigate the complexities of the peak season and maximize potential profits.

01/04/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales with Facebook Ads Data Analysis

Ecommerce Brands Boost Sales with Facebook Ads Data Analysis

This article delves into the key factors influencing Facebook ad performance, including Cost Per Mille (CPM), Click-Through Rate (CTR), and Conversion Rate (CVR). It proposes specific optimization strategies for each element. Through data-driven insights and refined operations, cross-border e-commerce sellers can effectively improve the performance of their Facebook ad campaigns and achieve business growth. The analysis focuses on practical techniques and actionable recommendations for maximizing ROI and achieving sustainable results in the competitive landscape of online advertising.

12/31/2025 Logistics Industry Insights
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