WCO Outlines Plan for Postpandemic Supply Chain Resilience

WCO Outlines Plan for Postpandemic Supply Chain Resilience

The Secretary General of the World Customs Organization (WCO) held an online meeting with customs representatives in Geneva to discuss how customs can contribute to global supply chain recovery in the post-pandemic era. The meeting highlighted the cooperation between the WCO and the WTO, clarified the work priorities for 2021 regarding pandemic response and technology empowerment, and emphasized the importance of building resilient supply chains. The global customs community looks forward to strengthening communication and cooperation to jointly address challenges.

12/30/2025 Customs Knowledge
Read More
Global Crackdown Urged on Counterfeit Goods Amid Economic Risks

Global Crackdown Urged on Counterfeit Goods Amid Economic Risks

The 5th Global Congress on Combating Counterfeiting and Piracy convened in Cancun, Mexico, urging the international community to intensify efforts against counterfeit goods, which pose a threat to global economic recovery. The conference highlighted the increasing trade in counterfeit products and its detrimental impact on economies and employment. Discussions focused on strategies including strengthening international cooperation, improving legislation, and raising public awareness. WIPO will host the next congress, with all parties committing to collaborative action to combat this global issue.

12/30/2025 Customs Knowledge
Read More
Ecommerce Brands Leverage Social Media for Holiday Sales Boost

Ecommerce Brands Leverage Social Media for Holiday Sales Boost

This article delves into social media marketing strategies for cross-border e-commerce during the year-end holiday season, emphasizing the importance of community connection, interactive entertainment, and festive atmosphere. By analyzing consumer behavior and Meta reports, it provides sellers with personalized and entertaining marketing suggestions. A global holiday season marketing calendar is also included to help sellers seize opportunities and achieve sales growth. The focus is on leveraging social media to create engaging experiences and drive conversions during peak shopping periods.

01/04/2026 Logistics Industry Insights
Read More
Brands Harness Tiktok User Content for Viral Growth

Brands Harness Tiktok User Content for Viral Growth

Brands achieve success on TikTok through UGC marketing. Key strategies include defining specific UGC types, creating branded hashtags, collaborating with influencers, leveraging Duet/Stitch features, and utilizing ad campaigns. This approach helps build trust with Generation Z and enhance brand loyalty. By encouraging user-generated content and actively engaging with the TikTok community, brands can significantly increase their visibility and resonance with a younger, digitally native audience. This fosters a sense of authenticity and connection, ultimately driving brand growth and advocacy.

01/06/2026 Logistics Industry Insights
Read More
Gen Z Drives Spiritual Ecommerce Boom Via Tiktoks Witchtok

Gen Z Drives Spiritual Ecommerce Boom Via Tiktoks Witchtok

The #WitchTok tag on TikTok has gathered a large community of witchcraft enthusiasts. They share tarot readings, spells, and sell metaphysical items like crystals, creating a unique phenomenon of "metaphysical e-commerce." This trend reflects Generation Z's need for spiritual comfort under pressure, presenting new business opportunities for sellers in related categories. The platform allows for the rapid dissemination of information and products, catering to the growing interest in spirituality among younger demographics and highlighting the evolving landscape of online commerce.

01/06/2026 Logistics Industry Insights
Read More
Booktoks Emotional Marketing Boosts Book Sales

Booktoks Emotional Marketing Boosts Book Sales

This paper analyzes how the BookTok community on TikTok leverages emotional marketing to drive book sales, exploring the changing reading needs during the pandemic and BookTok's impact on the book market. Through case studies and data analysis, it reveals that the key to BookTok's success lies in authentic, resonant, interactive, and personalized content. The article also looks ahead to future trends and challenges in book sales, offering relevant recommendations. It demonstrates how user-generated content and emotional connection are reshaping the publishing industry.

01/05/2026 Logistics Industry Insights
Read More
Tiktok Drives Niche Product Sales Through Shortform Video

Tiktok Drives Niche Product Sales Through Shortform Video

This article delves into the success stories of niche products going viral on TikTok. It reveals how brand sellers leverage high-quality content, engagement, personalization, and trend-jacking strategies to effectively attract their target audience, enhance brand awareness, and boost product sales. Furthermore, it provides concrete recommendations for brand sellers' marketing activities on TikTok, aiming to help them achieve greater success in the short-video era. The analysis focuses on practical strategies for creating engaging content and building a community around niche products.

01/05/2026 Logistics Industry Insights
Read More
WCO Promotes Gender Equality in Global Customs Operations

WCO Promotes Gender Equality in Global Customs Operations

The WCO Gender Equality Conference highlighted progress in gender equality within customs administrations, sharing best practices and urging member collaboration to build a fair and inclusive environment. The conference emphasized the importance of mainstreaming gender perspectives in customs policies and operations. Participants discussed strategies for promoting women's leadership and addressing gender-based discrimination. The call for collaborative efforts aims to foster a global customs community that values diversity and ensures equal opportunities for all, ultimately contributing to more effective and equitable trade facilitation.

01/05/2026 Customs Knowledge
Read More
WCO Upgrades Clikc Platform with Mobile Learning for Customs Officials

WCO Upgrades Clikc Platform with Mobile Learning for Customs Officials

The WCO CLiKC! e-learning platform has been upgraded with a new website design and mobile application, supporting both iOS and Android. The initial launch includes 25 mobile-optimized courses and videos, featuring offline learning capabilities. This upgrade aims to enhance the professional skills of customs officials worldwide, promote knowledge sharing, support capacity building, and contribute to the security and facilitation of global trade. It provides convenient access to training materials anytime, anywhere, fostering continuous learning and development within the customs community.

01/05/2026 Customs Knowledge
Read More
OAG Unveils Airline Tech Innovation Radar for Industry Trends

OAG Unveils Airline Tech Innovation Radar for Industry Trends

OAG introduces a monthly feature, the 'Airline Technology Innovation Radar,' to track and analyze the latest innovations in aviation technology, covering both operations and retail sectors. It assesses the transformative impact and origins of these innovations. Utilizing a case study framework and data-driven insights, the Radar provides strong support for industry decision-making. Furthermore, it encourages community interaction and knowledge sharing to collectively build an aviation technology innovation ecosystem. The aim is to offer valuable perspectives and foster collaboration within the industry.

01/07/2026 Logistics Industry Insights
Read More