Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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18 Free Traffic Tactics Boost Ecommerce Growth

18 Free Traffic Tactics Boost Ecommerce Growth

This article compiles insights from overseas experts, selecting 18 free traffic generation methods covering social media, content marketing, SEO optimization, and more. It aims to help cross-border sellers acquire high-quality traffic at low cost. The article emphasizes that free traffic requires meticulous strategies and long-term investment. It provides actionable suggestions to help sellers stand out in the competition. This guide helps navigate the complexities of attracting customers without significant financial outlay, focusing on sustainable growth and effective engagement.

01/06/2026 Logistics Industry Insights
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Chinas Lowertier Markets Attract Community Group Buying

Chinas Lowertier Markets Attract Community Group Buying

This paper deeply analyzes the current development status, opportunities, and challenges of community group buying in lower-tier markets. By examining cases of different types of players, it reveals the unique advantages and potential risks of these markets and explores diversified profit models. The article aims to provide valuable reference for group buying platforms and entrepreneurs who intend to enter lower-tier markets. It discusses key factors for success and potential pitfalls to avoid in this rapidly evolving landscape.

05/07/2024 Logistics Industry Insights
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Freight Forwarders Prioritize Community Engagement and Knowledge

Freight Forwarders Prioritize Community Engagement and Knowledge

This paper analyzes the behavioral patterns of a user named FREEDOM on the Jiyun Baodian forum, focusing on their personal homepage data. It aims to reveal the needs and challenges of freight forwarders in knowledge acquisition and experience exchange. By examining FREEDOM's activities, the study provides insights into the ecosystem of the freight forwarding community. Finally, it proposes suggestions for enhancing the value and effectiveness of freight forwarder communities by better addressing the specific knowledge and networking requirements of its members.

08/23/2025 Logistics Encyclopedia
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Ondemand Warehousing Boosts Community Commerce in China

Ondemand Warehousing Boosts Community Commerce in China

Forward warehouses, a new format in instant retail, are reshaping community commerce by catering to consumers' personalized and immediate needs. This model, supported by e-commerce platforms, offers a wide range of products and flexible operations, providing a convenient shopping experience for consumers and new opportunities for entrepreneurs. Platforms like Ele.me are launching support programs to help develop convenience warehouses.

09/28/2025 Logistics Industry Insights
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Douyin Shop Unveils Five Key Sales Models for Business Growth

Douyin Shop Unveils Five Key Sales Models for Business Growth

This article delves into the startup strategies for TikTok Shop and five mainstream livestreaming commerce models: short video traffic generation, shop self-broadcasting, influencer marketing, account remixing, and product card traffic. It emphasizes that merchants should adapt to the characteristics of the TikTok platform, focus on short video content creation, and choose the appropriate operating model based on their own circumstances to achieve rapid shop growth and profitability. This includes understanding platform algorithms and engaging with the community to maximize reach and conversions.

01/04/2026 Logistics Industry Insights
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Guangzhou Airport Ranks Ninth Globally in Cargo Traffic

Guangzhou Airport Ranks Ninth Globally in Cargo Traffic

In 2024, Guangzhou Baiyun International Air Cargo Airport's cargo and mail throughput surpassed 2.38 million tons, ranking ninth globally. The airport launched 18 new international routes and built an efficient logistics network, attracting numerous global logistics giants to settle in. The future looks promising.

08/04/2025 Logistics
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Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

Amazon Sellers Adapt Strategies Amid Shifting Traffic Trends

This article delves into Amazon's traffic allocation mechanisms, providing differentiated product selection strategies for various seller types. It covers product sourcing channels, processes, market validation, and risk mitigation, helping sellers accurately select products and tap into blue ocean markets in the new landscape. The strategies aim to optimize product choices based on traffic patterns and seller profiles, ultimately increasing sales and profitability on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Executives Grapple with SEO Traffic Decline Crisis Strategies

Executives Grapple with SEO Traffic Decline Crisis Strategies

A drop in website SEO traffic is a common challenge for SEO professionals. This guide provides a crisis public relations approach, instructing how to analyze traffic data, identify causes, and develop solutions. It also covers how to clearly explain the issue to management and gain their trust. The content addresses factors such as algorithm updates, technical issues, competitor activities, and market changes, offering corresponding strategies to stabilize the situation and revitalize traffic. Effectively manage SEO traffic decline and regain lost ground.

01/04/2026 Logistics Industry Insights
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Foreign Trade Firms Struggle With Independent Ecommerce Traffic

Foreign Trade Firms Struggle With Independent Ecommerce Traffic

This article delves into the traffic challenges faced by independent websites and provides a comprehensive traffic generation solution. It covers multiple dimensions, including SEO optimization, content marketing, social media promotion, advertising, email marketing, and video marketing. The aim is to help foreign trade merchants build a multi-channel, three-dimensional traffic acquisition system, break through growth bottlenecks, and achieve business growth. This holistic approach enables businesses to diversify their traffic sources and reduce reliance on single platforms, ultimately leading to sustainable and scalable growth in the competitive e-commerce landscape.

01/04/2026 Logistics Encyclopedia
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