Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

AppsFlyer's SSOT integrates SKAdNetwork (SKAN) and proprietary attribution to address iOS 14's attribution challenges. By deduplicating conversion values (CV), it provides a more accurate single source of truth. This helps marketers optimize channel evaluation and gain a clearer understanding of campaign performance in the post-iOS 14 landscape. SSOT aims to provide reliable and comprehensive attribution data for informed decision-making.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon faced technical issues during Black Friday, including disappearing Prime-exclusive discounts and malfunctioning lightning deal pages, leading to traffic loss and conversion challenges. Consumers still prefer the traditional Black Friday day, suggesting that extended discount periods might weaken the sense of urgency. Sellers should expand multi-channel traffic acquisition strategies, proactively address unexpected situations, and improve platform stability to mitigate future disruptions.

12/31/2025 Logistics Industry Insights
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Automating Warehouses Key Steps to Optimize Loading Docks

Automating Warehouses Key Steps to Optimize Loading Docks

This paper focuses on upgrading warehouse loading and unloading automation to address challenges such as high labor costs and low efficiency. It proposes five key strategies: accurately assessing needs, tailoring technology, implementing in phased and stable steps, complementing human-machine collaboration, and continuously optimizing and refining. The aim is to help enterprises effectively deploy automation solutions and improve warehouse operational efficiency and competitiveness.

01/15/2026 Warehousing
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Amazon Sellers Face New Copyright Claims How to Respond

Amazon Sellers Face New Copyright Claims How to Respond

A new type of infringement complaint has emerged on Amazon, originating from marketplaces where sellers haven't launched, leading to listing removals and difficult appeals. It is recommended that sellers register their trademarks (R Trademark) and join the Transparency Program. This approach helps fundamentally address infringement issues and protect brand rights by providing proactive brand protection measures and verification against counterfeit products.

01/16/2026 Logistics Industry Insights
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US Trade Rep Tai Outlines New China Strategy

US Trade Rep Tai Outlines New China Strategy

US Trade Representative Katherine Tai outlined the US's new trade strategy towards China, emphasizing US economic interests as the core. The strategy involves evaluating and enforcing the 'Phase One' trade agreement, and focusing on China's 'non-market' trade policies. This new approach aims to address trade challenges posed by China. However, the future direction of US-China trade relations remains uncertain.

01/15/2026 Logistics Industry Insights
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LTL Carriers Adapt to Boost Logistics Efficiency

LTL Carriers Adapt to Boost Logistics Efficiency

Facing booming e-commerce and last-mile delivery pressures, companies need to reshape their relationships with LTL carriers. Optimizing carrier networks, establishing clear contracts, and becoming a 'carrier-friendly' shipper can effectively address market challenges, improve logistics efficiency, and build a more resilient supply chain. This approach enables businesses to navigate market competition effectively and ultimately stand out from the crowd.

01/19/2026 Logistics Industry Insights
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Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreens.ai partners with Hubtek to leverage machine learning for a neutral platform, offering predictive pricing intelligence and revenue optimization to address logistics challenges and improve industry efficiency. This collaboration aims to drive the logistics industry towards intelligent, data-driven operations through more accurate pricing forecasts, optimized revenue management, and streamlined processes. Ultimately, it seeks to build a smarter and more efficient logistics ecosystem.

01/21/2026 Logistics
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US Container Volume Rises As Consumer Demand Defies Supply Chain Strains

US Container Volume Rises As Consumer Demand Defies Supply Chain Strains

S&P Global data indicates continued growth in US container freight volume in September, up 13.4% year-over-year, driven by strong consumer goods demand, although capital goods growth has slowed. Despite ongoing challenges, the supply chain demonstrates resilience. Businesses should focus on market changes, strengthen supply chain management to address potential risks, and embrace digital transformation to navigate the evolving landscape.

01/22/2026 Logistics
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Ecommerce Firms Optimize Delivery Strategies to Cut Costs

Ecommerce Firms Optimize Delivery Strategies to Cut Costs

This paper analyzes price fluctuations in the e-commerce parcel delivery market, USPS policy adjustments, and challenges in supply chain management. It emphasizes that companies should control costs through diversified logistics channels, optimized packaging, and centralized shipping. Establishing a flexible and efficient supply chain management system and leveraging information technology to address uncertainties are crucial for success in this competitive landscape.

01/21/2026 Logistics
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Activ Techs Control Tower Eases 2026 Supply Chain Strains

Activ Techs Control Tower Eases 2026 Supply Chain Strains

Activ Technologies builds logistics control towers to address logistics changes. Real-time monitoring and predictive analytics optimize decision-making, improving supply chain efficiency and flexibility. By providing a centralized view of the entire supply chain, logistics control towers enable proactive management of disruptions and improved collaboration among stakeholders. This leads to reduced costs, improved service levels, and a more resilient supply chain.

01/28/2026 Logistics
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