Sharpie Boosts Market Share with US Manufacturing Strategy

Sharpie Boosts Market Share with US Manufacturing Strategy

Newell Brands leveraged its US-based writing business to thrive during supply chain disruptions, gaining market share. This analysis examines the advantages of 'Made in USA', shifting market demands, supply chain challenges, and Newell Brands' strategies. Data-driven insights highlight the importance of supply chain diversification and re-evaluating the value of domestic manufacturing. With the accelerating reshaping of global supply chains, businesses must build more resilient supply networks. The case demonstrates how focusing on domestic production can provide a competitive edge in times of global instability, allowing companies to capture market share while others struggle.

01/19/2026 Logistics Industry Insights
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BFE Express Expands Lastmile Delivery for Ecommerce Growth

BFE Express Expands Lastmile Delivery for Ecommerce Growth

BFE Express specializes in last-mile delivery, providing efficient and reliable smart delivery services to e-commerce platforms and local businesses through intelligent system management and a hyper-localized fulfillment network. Its core competitiveness lies in data-driven operational optimization and customized solutions. BFE Express aims to transform logistical challenges into competitive advantages, building a trustworthy logistics service brand. They focus on optimizing delivery routes and providing real-time tracking, ensuring customer satisfaction and efficient resource utilization. Their commitment to innovation and customer-centric solutions positions them as a leader in the rapidly evolving last-mile delivery landscape.

01/20/2026 Logistics
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Logistics Sector Faces Tech Growth Amid Talent Shortages

Logistics Sector Faces Tech Growth Amid Talent Shortages

The 30th annual 'Trends and Issues in Logistics and Transportation' report reveals the profound impact of technological transformation on the logistics industry. Companies are shifting their strategic focus from cost control to innovation, with operational goals increasingly emphasizing asset utilization. Technology adoption is becoming a key competitive differentiator, but also presents cost and talent challenges. The report also commemorates the original author of the study, Mary Holcomb, and looks forward to the future of the research. This year's edition highlights the critical need for businesses to adapt to the evolving technological landscape and address the growing talent gap.

01/21/2026 Logistics Industry Insights
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Shipping Industry Adopts Strategies for Zerocarbon Future

Shipping Industry Adopts Strategies for Zerocarbon Future

This paper explores how companies can gradually achieve zero-carbon shipping by quantifying carbon emissions, developing emission reduction plans, optimizing transportation methods, and improving container utilization. It emphasizes that the zero-carbon transition is not only a corporate social responsibility but also a key to enhancing competitiveness, providing companies with actionable guidelines. The study highlights the importance of accurate carbon emission accounting and strategic green initiatives for a successful transition to sustainable shipping practices. Ultimately, the paper aims to guide companies in navigating the complexities of decarbonization and achieving a competitive advantage in the evolving maritime landscape.

01/29/2026 Logistics Industry Insights
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Excel Poses Risks in Supply Chains Urging Tech Upgrades

Excel Poses Risks in Supply Chains Urging Tech Upgrades

This paper explores the risks associated with using spreadsheets in supply chain management, highlighting issues such as high error rates, single points of failure, and limited scalability. While acknowledging their popularity due to ease of use and low cost, the article argues that in the era of big data, companies should assess their needs and transition away from Excel. Embracing digital supply chain management platforms is crucial for improving efficiency, reducing risks, and maintaining a competitive edge in the market. This shift is essential for organizations seeking to optimize their supply chain operations and leverage data-driven insights.

01/27/2026 Logistics Industry Insights
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CMA CGM Sells APL Terminals to Cut Debt Focus on Core Routes

CMA CGM Sells APL Terminals to Cut Debt Focus on Core Routes

CMA CGM's sale of APL Terminals aims to optimize its debt structure, focus on core business, and synergize with the Ocean Alliance to reduce route redundancy. This move will impact the competitive landscape of the shipping market, trigger a battle for terminal assets, and potentially accelerate industry consolidation. While CMA CGM remains a significant port operator, it will continue to adjust its strategy to address market challenges. The sale represents a significant strategic shift for the company, impacting its port operations and financial standing. The long-term effects on the shipping industry remain to be seen.

01/28/2026 Logistics
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Chinese Merchants Use Emotional Appeal to Boost Global Tiktok Sales

Chinese Merchants Use Emotional Appeal to Boost Global Tiktok Sales

This article analyzes the success stories of viral products like "Crying Horse" on TikTok, revealing the importance of emotional value, user feedback, and content marketing in product globalization. It offers three key insights for Chinese merchants expanding to TikTok: anchoring on emotional value, optimizing products with a user-centric approach, and leveraging content to empower details. By focusing on these aspects, businesses can achieve success in overseas markets. The analysis highlights how understanding and catering to consumer emotions, actively seeking user input, and creating engaging content are crucial for thriving in the competitive TikTok e-commerce landscape.

01/30/2026 Logistics Industry Insights
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Supply Chain Industry Tackles Talent Shortage with Skills Training

Supply Chain Industry Tackles Talent Shortage with Skills Training

The supply chain talent gap is widening, requiring companies to proactively expand recruitment channels and prioritize the cultivation of both hard and soft skills. By engaging in university-enterprise cooperation and providing skills training, businesses can effectively address talent challenges and lay a solid foundation for future growth. This proactive approach ensures a steady pipeline of qualified professionals equipped to navigate the complexities of modern supply chains and contribute to organizational success. Addressing this shortage is crucial for maintaining competitiveness and driving innovation within the industry.

01/27/2026 Logistics Industry Insights
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Major Shipping Firms Explore Tech Partnerships to Ease Industry Distrust

Major Shipping Firms Explore Tech Partnerships to Ease Industry Distrust

Major shippers and leading shipping companies are committing to improve business relationships through technological collaboration, drawing industry attention. The success hinges on overcoming a crisis of trust and genuinely embracing digital transformation; otherwise, they risk reverting to traditional competitive models. The future direction remains to be seen. This collaboration aims to leverage technology to enhance efficiency, transparency, and communication within the shipping process. The commitment represents a significant shift towards a more integrated and data-driven approach to logistics and supply chain management. The industry is watching closely to see if this initiative will pave the way for a new era of shipping partnerships.

02/04/2026 Logistics Industry Insights
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