Ozon Boosts Ad Growth with Datadriven Strategy

Ozon Boosts Ad Growth with Datadriven Strategy

This article details how to view and analyze promotion statistics on the OZON platform, including selecting promotion types, time periods, and grouping methods, as well as how to interpret key data metrics. Through in-depth data analysis, sellers can optimize their advertising strategies, improve click-through rates and conversion rates, and ultimately achieve a higher return on investment. The guide provides practical steps for understanding and utilizing OZON's data tools to enhance campaign performance and maximize profitability.

02/12/2026 Logistics Encyclopedia
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OZON Search Ads Guide Aims to Boost Ecommerce Sales

OZON Search Ads Guide Aims to Boost Ecommerce Sales

This article provides a detailed introduction to the principles and setup process of OZON search advertising, aiming to help new sellers get started quickly and improve product exposure and sales through precise traffic acquisition. It offers clear operating guidelines and practical operational advice to help sellers succeed on the OZON platform. The guide covers essential aspects of campaign creation, keyword selection, and budget management, empowering sellers to optimize their advertising strategies for maximum ROI within the OZON marketplace.

02/12/2026 Logistics Industry Insights
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OZON Sellers Guide Optimizing Listings to Increase Sales

OZON Sellers Guide Optimizing Listings to Increase Sales

This article provides a detailed guide on modifying product descriptions and features on the OZON platform, emphasizing the importance of optimizing product information. Through clear step-by-step instructions and key considerations, it aims to help sellers create more appealing product pages and improve store conversion rates. Learn how to effectively present your products and attract more customers on OZON by focusing on accurate and engaging product details. This optimization strategy can significantly impact your sales performance.

02/12/2026 Logistics Encyclopedia
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Voodoo Acquires Bereal for 500M in Social Gaming Push

Voodoo Acquires Bereal for 500M in Social Gaming Push

Voodoo acquires BeReal for €500 million, accelerating its transformation into a diversified entertainment platform. The acquisition highlights Voodoo's focus on user loyalty and growth potential, aiming to establish BeReal as an iconic social network. Voodoo recognizes BeReal's unique approach to authentic social sharing and intends to leverage its existing user base and innovative features to expand its reach and engagement. This strategic move signifies Voodoo's commitment to diversifying its portfolio and solidifying its position in the competitive entertainment landscape.

02/12/2026 Logistics Industry Insights
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Amazon Sellers Adopt Brand Hijacking to Regain Control

Amazon Sellers Adopt Brand Hijacking to Regain Control

This article shares practical experience on how Amazon sellers can regain brand control when their brand is maliciously altered and their listings are forcibly added to variations. It details a 'suicide' takedown strategy to disconnect from malicious variations. The article emphasizes the importance of thinking outside the box and leveraging platform rules, offering a novel solution for sellers facing similar challenges. This method involves temporarily taking down the listing to break the connection and ultimately reclaim brand ownership.

02/12/2026 Logistics Industry Insights
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Amazon Sellers Adopt Gpts to Enhance Ecommerce Sales

Amazon Sellers Adopt Gpts to Enhance Ecommerce Sales

This paper explores how Amazon sellers can leverage GPTs technology to optimize product listings and enhance their e-commerce business. Through practical examples, it demonstrates the advantages of GPTs in saving time, improving conversion rates, and increasing market competitiveness. It emphasizes the importance of GPTs technology for Amazon sellers and envisions its future development prospects. The study highlights the potential of GPTs in streamlining product information, generating compelling descriptions, and ultimately driving sales on the Amazon platform.

02/12/2026 Logistics Industry Insights
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Bing Search Tips for Crossborder Hotel Bookings

Bing Search Tips for Crossborder Hotel Bookings

This article delves into the opportunities and challenges of cross-border hotel booking. It provides practical guidance on mitigating risks and details how to increase bookings by optimizing user experience and leveraging marketing channels like Bing Search. The importance of platform rules is emphasized, along with the value of global payment solutions for cross-border operations. This includes strategies for attracting international customers, understanding regional preferences, and ensuring seamless transactions to drive growth in the global hospitality market.

02/12/2026 Logistics Encyclopedia
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Project44 Raises 420M to Boost Supply Chain Visibility

Project44 Raises 420M to Boost Supply Chain Visibility

Project44 has secured $420 million in funding, led by Thoma Bravo and TPG. This investment will fuel the company's global expansion and technological innovation, ultimately enhancing supply chain resilience and sustainability. The funding will be used to further develop Project44's platform, providing businesses with greater visibility and control over their supply chains. This move signifies the increasing importance of supply chain technology in today's complex and interconnected world, as companies strive for greater efficiency and transparency.

02/11/2026 Logistics
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Tiktoks Ecommerce Growth Disrupts Thai Retail Market

Tiktoks Ecommerce Growth Disrupts Thai Retail Market

TikTok E-commerce is rapidly expanding in Thailand, impacting local SMEs and logistics providers. Low-priced goods, rising platform commissions, and limited logistics partnerships are squeezing sellers' profit margins. Experts recommend diversifying sales channels. The government should strengthen cross-departmental collaboration and improve the regulatory system to prevent Thailand from becoming a mere transit point for goods. This includes addressing concerns about unfair competition and ensuring fair practices for local businesses within the evolving e-commerce landscape.

02/11/2026 Logistics Industry Insights
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Tiktok Shop Eyes Southeast Asias Gen Z Ecommerce Boom by 2026

Tiktok Shop Eyes Southeast Asias Gen Z Ecommerce Boom by 2026

Southeast Asia's Gen Z is reshaping the e-commerce landscape, with TikTok Shop emerging as a pivotal platform. Health, efficiency, and social connection are the three major consumer drivers. Merchants need to understand the platform's promotional cycles and engage in meticulous operations, using authentic content to connect with users. This approach is crucial for success in the future Southeast Asian e-commerce market, allowing businesses to resonate with Gen Z consumers and capture their attention and loyalty.

02/11/2026 Logistics Industry Insights
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