Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.

12/29/2025 Logistics Industry Insights
Read More
Data Automation Transforms Logistics Industry

Data Automation Transforms Logistics Industry

Global enterprises are accelerating the adoption of logistics technology to achieve higher levels of automation and intelligent decision-making. The key to success lies in building a solid data foundation, selectively investing in technologies, and developing a phased implementation roadmap, starting with data analytics and automation, ultimately leading to predictive and fully autonomous logistics capabilities. Companies need to pay attention to risks such as data security and talent shortages.

01/15/2026 Logistics Industry Insights
Read More
2026 Data Security Summit to Tackle Rising Cyber Threats

2026 Data Security Summit to Tackle Rising Cyber Threats

The World Data Security Summit (WDS) 2026 will be held in Singapore, focusing on data-driven approaches, security primacy, and technology leadership. The summit agenda covers two core areas: data & technology and cybersecurity. Through keynote speeches, panel discussions, and technology demonstrations, the summit will explore the latest technologies, best practices, and future trends. It aims to provide a platform for participants to exchange ideas, collaborate, and jointly address data security challenges.

01/15/2026 Logistics Industry Insights
Read More
Singapores Ship Registry Hits 100 Million Gross Tonnage Milestone

Singapores Ship Registry Hits 100 Million Gross Tonnage Milestone

Singapore's ship registry has surpassed 100 million gross tons, solidifying its position as an international maritime center. By attracting global shipping players and embracing green technologies, Singapore is committed to building a more competitive and sustainable maritime hub, injecting new vitality into the global shipping industry. The milestone underscores Singapore's dedication to innovation and environmental responsibility within the maritime sector, positioning it as a leader in shaping the future of shipping.

01/16/2026 Logistics
Read More
Warehouse Automation Trends Highlighted at MMH Virtual Summit

Warehouse Automation Trends Highlighted at MMH Virtual Summit

A virtual summit hosted by Modern Materials Handling magazine focused on order fulfillment trends such as warehouse automation and robotics, aiming to help companies address the challenges posed by e-commerce growth. The summit brought together industry experts to discuss key areas including automation, software, and mobile technologies. The goal was to empower businesses to build core competencies and achieve sustainable development in the face of evolving market demands.

01/19/2026 Logistics Industry Insights
Read More
SEKO Logistics Gains Ridgemont Investment for Global Growth

SEKO Logistics Gains Ridgemont Investment for Global Growth

SEKO has secured investment from Ridgemont Equity Partners to accelerate its global expansion and technology upgrades. Greenbriar Equity Group will continue its participation. This investment will enable SEKO to further enhance its logistics capabilities, expand its international presence, and invest in cutting-edge technologies to better serve its customers worldwide. The partnership aims to strengthen SEKO's position as a leading global provider of end-to-end logistics solutions.

01/20/2026 Logistics
Read More
Lowtouch Logistics Boost Supply Chain Efficiency

Lowtouch Logistics Boost Supply Chain Efficiency

In response to the demand for "low-touch" operations, APEX Supply Chain Technologies offers automation solutions to help businesses create safe and efficient warehousing environments. The article also provides forward-looking insights into the logistics industry trends expected in 2026, including port transformation, smart payments, new tariff norms, and TMS evolution. Embracing "low-touch" logistics is crucial for businesses to enhance their competitiveness and adapt to the changing landscape.

01/22/2026 Logistics
Read More
Trump Supports Dockworkers in Automation Fight Backs US Jobs

Trump Supports Dockworkers in Automation Fight Backs US Jobs

US dockworkers and employers are deadlocked over automation, with Trump publicly supporting workers and advocating for prioritizing American jobs. Both sides stand firm, while industry associations urge a return to the negotiating table. Automation is a growing trend in port development, and balancing technological advancement with the interests of workers is crucial. The dispute highlights the challenges of integrating new technologies while safeguarding employment and maintaining labor relations.

01/21/2026 Logistics
Read More
Rising Diesel Costs Weak Shipper Index Strain Freight Industry

Rising Diesel Costs Weak Shipper Index Strain Freight Industry

FTR's Shippers Conditions Index (SCI) fell into negative territory in August, the first time since October 2022. Surging diesel prices were a primary driver, compounded by labor shortages and aging equipment, creating significant challenges for shippers. The SCI indicates a less favorable environment for shippers. Recommendations for shippers include optimizing transportation networks, strengthening partnerships with carriers, and adopting advanced technologies to mitigate these pressures and improve efficiency in a volatile market.

01/18/2026 Logistics Industry Insights
Read More
Flexport Hapaglloyd Ceos Address Global Shipping Challenges

Flexport Hapaglloyd Ceos Address Global Shipping Challenges

A conversation between Flexport CEO Ryan Petersen and Hapag-Lloyd CEO Rolf Habben Jansen focuses on the Gemini Cooperation network and Hapag-Lloyd's Strategy 2030. They delve into how innovative technologies, optimized operational models, and environmental responsibility can reshape the global shipping industry and usher in a new era for ocean freight. The discussion highlights the importance of strategic partnerships and digital transformation in navigating the evolving landscape of maritime logistics.

01/22/2026 Logistics Industry Insights
Read More