Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Tiktok Crossborder Ecommerce Balances Risks and Growth

Tiktok Crossborder Ecommerce Balances Risks and Growth

TikTok cross-border e-commerce presents both high risks and high potential returns, requiring caution for beginners. Avoid blindly entering the market; instead, assess your risk tolerance, understand platform rules, and carefully calculate operational costs. Due diligence and a well-thought-out strategy are crucial for success in this dynamic and potentially volatile environment. Consider factors like shipping logistics, payment processing, and cultural differences to mitigate potential challenges and maximize profitability. Remember that thorough research and a realistic approach are key to navigating the complexities of TikTok e-commerce.

01/15/2026 Logistics Industry Insights
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Free Excel Template Simplifies Small Business Inventory Management

Free Excel Template Simplifies Small Business Inventory Management

This article introduces a practical Excel-based inventory and sales management system template suitable for small and micro enterprises and individual businesses. The system integrates management modules such as customers, products, sales, purchases, accounts receivable, unshipped goods, returns, and sales representatives. It automatically calculates and generates data through built-in functions and pivot tables, helping users efficiently manage inventory and sales data and improve operational efficiency. This Excel template offers a user-friendly solution for tracking sales, managing inventory, and generating reports without the need for expensive software.

01/23/2026 Warehousing
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US Port Investments Face Infrastructure Hurdles Opportunities

US Port Investments Face Infrastructure Hurdles Opportunities

This paper provides an in-depth analysis of the opportunities and challenges facing US ports. It identifies strategic shifts in global supply chains, infrastructure deficiencies, and funding constraints as key factors impacting port development. The article emphasizes the importance of interconnectivity and offers recommendations on port financing and investment returns, aiming to provide investors with a comprehensive guide to US port investment. It explores how these factors influence port efficiency and competitiveness in the evolving global trade landscape. The guide offers insights into navigating the complexities of port investment.

01/20/2026 Port Encyclopedia
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Ozon Adapts Store Models to Boost Russian Ecommerce Growth

Ozon Adapts Store Models to Boost Russian Ecommerce Growth

This article provides an in-depth comparison of OZON's local and cross-border stores, analyzing their advantages and disadvantages across various aspects, including registration requirements, logistics, traffic, capital, and returns. It aims to offer decision-making guidance for sellers planning to enter the Russian e-commerce market. The article emphasizes the importance of selecting the most suitable model based on individual resources, goals, and risk tolerance. It also highlights key recommendations such as a gradual approach and compliant operations to help sellers achieve success in the Russian market.

01/26/2026 Logistics Industry Insights
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Hangzhou Emerges As Global Trade Hub After Ecommerce Boom

Hangzhou Emerges As Global Trade Hub After Ecommerce Boom

As China's first comprehensive cross-border e-commerce pilot zone, Hangzhou has transformed from a 'test field' to a global trade hub in ten years. With 'second-level clearance' efficiency, convenient 'hassle-free returns', and 'ultra-fresh' logistics, Hangzhou's cross-border e-commerce greatly facilitates global trade and serves as a new engine for foreign trade development. In the future, Hangzhou will continue to deepen innovation and contribute more to the development of global trade. It's a model of efficiency and convenience, boosting economic growth through streamlined processes and customer-centric services.

01/30/2026 Logistics Industry Insights
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Shipping Industry Guide Addresses Cargo Left Behind Issues

Shipping Industry Guide Addresses Cargo Left Behind Issues

Cargo shortage is a common problem in foreign trade and freight forwarding. This article provides a detailed interpretation of response strategies after a cargo shortage occurs, including how to remedy the situation, the responsibilities of the agent, obtaining pre-entry documents, the impact of container unloading and reallocation, and the handling of delayed voyages. The aim is to help readers effectively deal with cargo shortage issues and minimize losses. It covers practical solutions for managing the complexities arising from missing cargo in international shipments.

08/23/2025 Logistics Encyclopedia
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UK Ecommerce Sellers Face VAT Compliance Challenges

UK Ecommerce Sellers Face VAT Compliance Challenges

This article, from a data analyst's perspective, provides an in-depth analysis of UK VAT calculation, refund/credit mechanisms, and compliant filing procedures for cross-border e-commerce. Through case studies, it clarifies VAT handling in different sales scenarios, emphasizes the importance of the C79 document, and proposes data-driven VAT optimization strategies. The aim is to help sellers reduce tax costs and improve profitability. It covers key aspects like understanding VAT rates, input VAT deduction, and the necessary documentation for accurate and timely VAT returns, ultimately empowering sellers to navigate the complexities of UK VAT.

01/26/2026 Customs Knowledge
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US Importers Optimize Ocean Freight from China

US Importers Optimize Ocean Freight from China

This article delves into the factors affecting the shipping time of US dedicated ocean freight consolidation services, including shipping routes, schedules, port efficiency, customs clearance processes, cargo characteristics, and uncontrollable factors. It offers practical strategies for optimizing shipping time, such as selecting appropriate routes and schedules, preparing customs documents in advance, and optimizing cargo packaging. Furthermore, it addresses frequently asked questions about ocean shipping time to help readers better estimate and control cargo transit times. The aim is to provide insights for improved predictability and management of ocean freight timelines.

01/30/2026 Logistics Encyclopedia
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Freight Forwarding Veteran Shares Logistics Industry Insights

Freight Forwarding Veteran Shares Logistics Industry Insights

Bumblebeejoe shares logistics experience and answers industry questions on the Ji Yun Bao Dian platform. Analyzing his questions and replies, this explores issues such as CIQ inspection of wool strips, Shanghai Free Trade Zone warehouse receipt information, commercial inspection appointment, and customs declaration in Yangshan Free Trade Zone. This provides valuable insights and references for logistics professionals navigating these complex areas.

08/22/2025 Logistics Encyclopedia
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