Westpost Logistics' US overseas warehouse has been awarded eBay's "Certified Integration Warehouse," providing eBay sellers with more reliable overseas warehousing solutions. Enjoy exemption from assessment policies and reduce operating costs. Westpost Logistics focuses on large and medium-sized item shipping, possessing strong warehousing capabilities and a complete logistics network, helping Chinese brands set sail globally.
Backpack demand is surging on TikTok, with transaction volume skyrocketing by 112.77%. This popular product, featuring exceptional storage capacity and an influencer marketing strategy, successfully attracts young consumers and has become a social media sensation. For brands expanding overseas, collaborating with influencers is a shortcut to quickly penetrate target audiences and achieve efficient product seeding.
This article explores comprehensive strategies to prevent malicious follow-selling behavior on the Amazon FBA platform. It covers effective tactics such as brand registration, participation in brand protection programs, optimizing product listings, monitoring listing dynamics, showcasing brand image, and legal rights protection. These recommendations aim to provide sellers with a systematic approach to safeguarding their brands.
Amazon is enhancing its "Buyer Engagement" feature, offering brand sellers a free Halloween promotion channel. Through email marketing, sellers can precisely reach buyers who have followed their brands, boosting order conversion rates during the peak season. This article provides an in-depth analysis of the feature and offers practical guidance to help sellers capitalize on peak season traffic opportunities.
Amazon has launched "Inspire," officially entering the interest-based and social shopping arena. This feature aims to inspire shoppers with curated content shared by users, influencers, and brands, creating an immersive shopping experience. For sellers, Inspire represents a new traffic source. Seizing this opportunity and creating high-quality content can help boost store sales and build brand influence.
Argentina's World Cup victory sparked the "Messi Economy," creating opportunities for cross-border e-commerce. However, the "prophecy" of Yiwu sellers reveals underlying copyright risks. This article reminds cross-border sellers to prioritize intellectual property and operate in compliance with regulations. By obtaining authorization or building their own brands, they can gain a competitive edge in the fierce market.
The 2025 government work report emphasizes the improvement of the cross-border delivery logistics system and the construction of overseas warehouses to promote stable foreign trade development. It aims to enhance logistics timeliness, cost control, and supply chain stability, while also supporting the internationalization of cross-border e-commerce and Chinese brands, ultimately driving the formation of new models in foreign trade.
The fashion industry is transitioning to a circular economy by collaborating with logistics service providers. This innovative model not only promotes material reuse and recycling but also enhances consumer awareness of environmental issues and brand loyalty. In the future, brands will leverage data analytics to optimize processes, drive sustainable economic development, and achieve a win-win situation for environmental responsibility and business interests.
eBay Canada has launched 'eBay Refurbished,' a platform offering certified, pre-owned, and refurbished products from brands like Apple, Samsung, and Dyson. Items are sourced from top-rated sellers and verified by eBay's experts. The platform provides warranties, free shipping, and returns. This initiative aims to cater to the growing consumer demand for high-quality second-hand goods and promote sustainable consumption practices.
Amazon may directly display product star ratings in search results, aiming to enhance the shopping experience. This move could intensify seller competition, potentially benefiting large sellers and private label brands while posing challenges for smaller sellers. Sellers should focus on product quality and service, maintain compliant operations, avoid fake reviews, and prioritize brand building to succeed in this evolving environment.
