Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Jumia Strategies for Growing Mobile Sales in Africa

Jumia Strategies for Growing Mobile Sales in Africa

This article delves into the market opportunities for mobile phone products on the Jumia platform, revealing the strong demand for smartphones among young African consumers and the strategies of Chinese mobile phone brands to seize the market with their high cost-performance ratio. It emphasizes the price sensitivity and the coexistence of feature phones and smartphones in the unique African market. Furthermore, it highlights the new growth points brought by Jumia's refurbished phone category and Tech Week promotions, helping sellers to grasp the first-mover advantage in the African e-commerce market.

01/06/2026 Logistics Industry Insights
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Huakai Yibai Grants Employee Stock Options Amid Ecommerce Growth

Huakai Yibai Grants Employee Stock Options Amid Ecommerce Growth

Huakai Yibai launched a significant employee stock ownership plan, offering core employees the opportunity to purchase shares at half price, sharing the benefits of cross-border e-commerce growth. This plan closely links individual interests with the company's development, driving performance through target achievement, aiming for a win-win for both the company and its employees. Even if targets are not met, the company provides a safety net, reducing investment risk. This move demonstrates a leading seller's optimistic outlook on the market prospects and injects confidence into the industry.

01/06/2026 Logistics Industry Insights
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Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon is cracking down on freight forwarders' non-compliant practices like 'distant warehousing, near delivery' to regulate the market and protect seller rights. Sellers should choose reputable freight forwarders, carefully verify shipping costs, track shipments, and strengthen risk control awareness to avoid potential risks. This ensures safe and timely delivery, preventing financial losses and account risks. Compliance with Amazon's policies is crucial for maintaining a healthy business and avoiding penalties.

01/06/2026 Logistics Industry Insights
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Findniche Review Assessing the Ecommerce Product Tool

Findniche Review Assessing the Ecommerce Product Tool

This article provides an in-depth review of FindNiche, an independent store product selection tool. It analyzes its four major product selection features: AliExpress, Shopify, Ads, and Top Lists. The review also offers practical case studies and operational tips to help sellers avoid blind selection, accurately discover potential best-selling products, and improve the operational efficiency of their independent stores. By leveraging FindNiche's features, sellers can streamline their product sourcing process and identify profitable niches.

01/06/2026 Logistics Industry Insights
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Amazon Tightens Brand Registry Rules Sellers Face Challenges

Amazon Tightens Brand Registry Rules Sellers Face Challenges

A widespread failure of the Amazon brand whitelist has shocked sellers. This article analyzes the background, reasons for failure, and impact of the whitelist policy. It provides coping strategies for sellers, including accelerating trademark registration and creating packaging with a logo. It emphasizes that compliant operation and brand building are key to the long-term development of Amazon sellers. Sellers should focus on strengthening their brand presence and ensuring their products adhere to Amazon's policies to mitigate future disruptions.

01/06/2026 Logistics Industry Insights
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Temus Lowcost Model Tests Amazons Ecommerce Lead

Temus Lowcost Model Tests Amazons Ecommerce Lead

Pinduoduo's overseas version, Temu, has rapidly risen with its low-price strategy, posing a potential threat to Amazon. This analysis examines Temu's strengths and challenges, including low-price traffic acquisition, quality balancing, logistical shortcomings, and service gaps. While Temu is unlikely to unseat Amazon's dominance in the short term, its growth potential is undeniable, offering new opportunities for sellers. The platform's disruptive approach and focus on affordability are key factors contributing to its initial success and future prospects in the competitive e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Temus Lowcost Model Tests Crossborder Ecommerce Sellers

Temus Lowcost Model Tests Crossborder Ecommerce Sellers

Pinduoduo's cross-border project, Temu, has rapidly risen using a low-price strategy, demanding suppliers offer prices below wholesale. It implements strict background checks and a demanding work environment. Sellers need to optimize their supply chains, differentiate product selection, and improve product quality to address the low-price challenge. Temu's future development requires a focus on quality and service alongside low prices to achieve sustainable growth. The key is balancing affordability with customer satisfaction in the long run.

01/06/2026 Logistics Industry Insights
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Coupang Tightens Rules on Unauthorized Listings

Coupang Tightens Rules on Unauthorized Listings

Piggybacking on Coupang is on the rise, with some sellers exploiting product merging loopholes. This practice carries significant risks, potentially leading to infringement complaints and account suspensions. Coupang urges sellers to operate with integrity, register trademarks to protect intellectual property, and collectively maintain a fair and healthy business environment. By respecting intellectual property rights and avoiding unauthorized piggybacking, sellers can ensure the long-term viability and success of their businesses on the platform.

01/06/2026 Logistics Industry Insights
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Guide to Avoiding Facebook Ad Account Bans

Guide to Avoiding Facebook Ad Account Bans

This article provides an in-depth analysis of Facebook's ad "system circumvention" policy. It details common violations and offers comprehensive preventative measures. These include ensuring consistency between the Facebook page and website, appealing past violations, strengthening page operations, and guaranteeing link consistency. The aim is to help advertisers avoid account bans, ensure the stability and compliance of their ad campaigns, and mitigate the risk of ad account restrictions.

01/06/2026 Logistics Industry Insights
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