Good news for Amazon sellers! Display advertising video feature gets a significant upgrade, helping you break through the bottleneck of on-site traffic and embrace massive off-site exposure. Reach potential customers accurately on third-party websites and apps through vivid video ads, enhance brand awareness, and achieve explosive sales growth. Seize the peak season opportunity and make your products stand out in the market!
The Latin American e-commerce market is witnessing new trends: a surge in social media activity among the silver generation presents fresh marketing opportunities. Shein is experimenting with a “Taobao model,” deepening its localization strategy. Meanwhile, traditional retailer Falabella faces declining performance and urgently needs transformation. Cross-border e-commerce sellers must seize these opportunities and navigate the challenges. The growing online presence of older adults provides a new demographic to target, while Shein's adaptation highlights the importance of understanding local market dynamics for sustained growth.
Huakai Yibai launched a plan allowing employees to purchase shares at half price, aiming to incentivize core talent and solidify its position in cross-border e-commerce. This analysis delves into the plan's details, potential impact, and precautions for cross-border e-commerce companies implementing equity incentives. It discusses the double-edged sword effect of equity incentives as a management tool and offers relevant recommendations. The article explores how this strategy can attract and retain key personnel in the competitive e-commerce landscape, while also highlighting potential risks and challenges.
Eastern China's cross-border e-commerce giant, GreatStar, invested 280 million to acquire Ailun Cleaning, strengthening its power tool product line and demonstrating its strong financial strength and market expansion determination. By integrating online and offline channels and continuously expanding into new categories and markets, GreatStar has achieved sustained performance growth. Facing the challenges of the cross-border e-commerce market, product power remains the core competitiveness for sellers. This acquisition highlights GreatStar's strategic focus on enhancing its product offerings and solidifying its market position.
Amazon's September market performance was lackluster, with export data declining and low-priced products facing challenges. Sellers should accept the current situation, focusing on maintaining profit margins, prioritizing cash flow, stabilizing existing product lines, capitalizing on promotional activities, improving internal operations, and building robust systems. Actively preparing for Q4 is crucial, with the belief that those who persevere will ultimately succeed.
Amazon's platform rules are becoming increasingly refined, making compliance a baseline for survival. This article interprets the latest Amazon policy changes, emphasizing the importance of compliance, branding, and refined operations. It argues that a long-term focus is the fundamental way to succeed on Amazon. Sellers need to pay attention to account performance, avoid repeated violations, and align with platform policies to achieve sustainable development. By prioritizing these aspects, sellers can navigate the complexities of Amazon and build a thriving business for the long haul.
E-commerce giants are increasingly investing in the secondhand market, signaling the rise of sustainable consumption. eBay is reshaping its core business, and fast-fashion brands like SHEIN and Zara are also entering the space. The markets for secondhand apparel, sneakers, and furniture show significant potential, but profitability remains a challenge. Cross-border sellers should seize this opportunity by selecting appropriate product categories, establishing reliable supply chains, providing professional services, and embracing sustainable development principles. The secondhand market presents a promising avenue for growth within the evolving e-commerce landscape.
Facebook has upgraded its appeal process. Meta Support Pros (CC) now fully supports appeals for non-direct clients, shortening the appeal time. This article details the requirements, application process, and contact steps for accessing CC support. It also provides key tips for a successful appeal, helping advertisers regain the freedom to advertise on Facebook. Learn how to leverage CC support to resolve account issues and get your Facebook ads running again.
As Black Friday approaches, Amazon garden hose sellers are facing widespread patent infringement complaints, leading to listing suspensions. This article delves into the reasons behind the event and provides practical advice for sellers to self-check for infringement risks, actively respond to appeals, and prevent future infringement issues. The goal is to help sellers avoid risks during the peak season and achieve their sales targets.
Amazon launched the "Account Health Assurance" program, promising account protection from suspension upon enrollment. However, seller opinions are mixed, citing high entry barriers and Amazon retaining the final interpretation. While the program can reduce the risk of account suspension, sellers still need to continuously optimize their operations and proactively respond to platform policy changes. It's not a guaranteed 'get out of jail free' card, but rather a tool requiring ongoing effort.
