Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and NIO successfully entered the European market by collaborating with local influencers, leveraging authentic content and user perspectives. Xpeng gained trust in France through partnerships with 100 BORNES, while NIO enhanced its international visibility and technological image with K1CarTV and Battle Point. This case highlights that precise audience targeting, high-quality content, long-term partnerships, and data-driven strategies are crucial for successful brand globalization. These collaborations built trust and credibility, proving influencer marketing's effectiveness in navigating new markets and connecting with European consumers.

IBM Chainyard Launch Blockchain Supplier Verification Network

IBM Chainyard Launch Blockchain Supplier Verification Network

The Trust Your Supplier (TYS) blockchain network, a collaboration between IBM and Chainyard, enhances supplier management efficiency, transparency, and security. This blockchain solution streamlines supplier onboarding and validation, reducing costs and risks. By creating a single, immutable record of supplier information, TYS fosters trust and collaboration among participants. The network has garnered support from several industry giants, demonstrating its potential to revolutionize supplier management within the supply chain ecosystem. This collaborative approach ensures data accuracy and minimizes the potential for fraud, ultimately benefiting all stakeholders.

01/26/2026 Logistics
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Dongguan Factory Boosts B2B Sales with Direct Website Strategy

Dongguan Factory Boosts B2B Sales with Direct Website Strategy

This article delves into how a plastic and electrical appliance factory in Dongguan, Guangdong, broke free from B2B platform dependence and achieved overseas market success by building an independent website, optimizing SEO/SEM, and implementing refined social media operations. The case reveals that the key to China's manufacturing going global lies in 'value translation' and 'trust pre-positioning,' emphasizing the importance of accurately conveying the core of the enterprise's business. It highlights the necessity of effectively communicating the unique value proposition to international customers to build trust and drive sales.