Tiktok Shop Expands Crossborder Ecommerce in Southeast Asia
The launch of TikTok Shop in Southeast Asia signifies its transformation from content-based e-commerce to a comprehensive e-commerce platform. With a dual-drive model of "people looking for goods" + "goods finding people," it provides cross-border e-commerce sellers with new traffic entry points and sales channels. The Southeast Asian market has great potential but is highly competitive. Sellers need to seize opportunities and overcome challenges to succeed.









