Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
Read More
Douyin Drives Shift from Shelf to Interestbased Ecommerce Models

Douyin Drives Shift from Shelf to Interestbased Ecommerce Models

This paper delves into the distinctions between shelf e-commerce and interest-based e-commerce, using Douyin e-commerce as a case study to explore how interest-based platforms are incorporating shelf e-commerce functionalities. It also examines brand operational strategies across different platforms. The article argues that the future of e-commerce lies in the convergence of shelf and interest-based models, catering to diverse consumer shopping preferences. This fusion aims to provide a more comprehensive and engaging shopping experience for users.

01/07/2026 Logistics Encyclopedia
Read More
The Asset-laden Dilemma of Cross-border E-commerce Logistics and Future Development Challenges

The Asset-laden Dilemma of Cross-border E-commerce Logistics and Future Development Challenges

Cross-border e-commerce logistics face challenges due to the influence of the fully managed model, particularly a shortage of air transport capacity. While e-commerce platforms aim for light asset operations, logistics providers must undertake heavy asset investments. In the future, the industry needs to coordinate resources from all parties to achieve sustainable development.

07/23/2025 Logistics
Read More
Deep Dive into Overseas Warehouses: New Opportunities and Challenges for Cross-border E-commerce

Deep Dive into Overseas Warehouses: New Opportunities and Challenges for Cross-border E-commerce

China has over 1,800 overseas warehouses, providing strong support for cross-border e-commerce. These warehouses can be categorized into three types: third-party service-oriented, platform-oriented, and growth-oriented. They address challenges posed by the pandemic by shortening transport times and enhancing supply chain efficiency. Sellers should consider factors such as scale, management systems, reasonable costs, and integrated operations when choosing an overseas warehouse.

07/17/2025 Logistics
Read More
Nanjing Achieves New Model for Cross-border E-commerce Ocean Freight Full Container Imports

Nanjing Achieves New Model for Cross-border E-commerce Ocean Freight Full Container Imports

Nanjing has implemented a new model for importing via cross-border e-commerce using FCL shipping, successfully completing its first FCL operation and significantly reducing logistics costs. Goods purchased through overseas e-commerce platforms are delivered within a week. Although sea freight is slightly slower than air freight, its cost advantages are clear, providing good options for e-commerce businesses and consumers, and promoting further development of cross-border trade.

07/21/2025 Logistics
Read More
Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

TikTok E-commerce released the "DOU Awards" annual honor list, focusing on three dimensions: Annual Brand, Annual New Product, and Annual Content. It recognizes outstanding brands and content in 2025. The list aims to showcase the latest achievements in e-commerce marketing on the platform, provide a reference for merchants, and help brands achieve sustainable growth in TikTok E-commerce. It highlights successful strategies and innovative approaches that have driven significant results within the TikTok E-commerce ecosystem.

01/23/2026 Logistics Industry Insights
Read More
The New Landscape of Global E-commerce Challenges of Temu and Cross-border Logistics Chains

The New Landscape of Global E-commerce Challenges of Temu and Cross-border Logistics Chains

This article explores how Chinese cross-border e-commerce platforms are reshaping global logistics chains under the rapid rise of Temu. In response to significant market demand, various e-commerce platforms are shifting towards a semi-managed model to enhance efficiency and meet customer needs. It also discusses how logistics service providers can improve their competitiveness and address challenges in this new landscape.

07/23/2025 Logistics
Read More
How To Accurately Choose An Overseas Warehouse Supporting Cross-border E-commerce For Efficient Logistics

How To Accurately Choose An Overseas Warehouse Supporting Cross-border E-commerce For Efficient Logistics

This article discusses the issue of selecting overseas warehouses in cross-border e-commerce. It defines and classifies overseas warehouses while outlining the key factors for selection. Additionally, it analyzes the types of products suitable for shipment and emphasizes the advantages of overseas warehouses in optimizing logistics costs, improving delivery efficiency, and mitigating risks.

07/23/2025 Logistics
Read More