Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
Read More
Macys Supply Chain Revamp Boosts Efficiency Sustainability

Macys Supply Chain Revamp Boosts Efficiency Sustainability

Macy's is reshaping its supply chain, focusing on inventory efficiency and sustainability to address the challenges posed by fast fashion and e-commerce. Through data-driven forecasting, an omnichannel strategy, and technology enablement, Macy's aims to improve operational efficiency, optimize the customer experience, and build a more environmentally friendly and responsible retail enterprise. The company is committed to streamlining processes and reducing waste while providing seamless shopping experiences across all channels. This transformation is crucial for Macy's to remain competitive and relevant in the evolving retail landscape.

01/20/2026 Logistics Industry Insights
Read More
Trucking Industry Struggles Amid Economic Slowdown

Trucking Industry Struggles Amid Economic Slowdown

Bloomberg analyst Klaskow believes a US recession is highly probable, and the freight market is in a downturn, facing the triple challenges of declining volumes, high inventories, and year-over-year pressure. Freight rates may bottom out and rebound, with capacity clearing being key. Large companies can diversify their operations, and the market is expected to improve in the second half of the year, but a rational view is needed. The year-end shopping season may return to normal, with inventory being a critical factor.

01/28/2026 Logistics Industry Insights
Read More
Airline Retailing Shifts to Personalized Travel Experiences

Airline Retailing Shifts to Personalized Travel Experiences

Airline retailing empowers airlines with pricing autonomy and builds a customer-centric shopping ecosystem. The NDC standard is crucial for realizing airline retailing, but achieving true customer-centricity requires replacing legacy systems and processes. This transformation will profoundly impact travelers, airlines, and the entire aviation industry, ushering in a more prosperous future for air travel. This shift prioritizes personalized offers and enhanced control for airlines while creating a seamless and satisfying experience for passengers. Ultimately, it aims to modernize the industry and unlock new revenue streams.

01/27/2026 Airlines
Read More
Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia announced Matt Benham as the new Country Manager, succeeding Janet Menzies, who will become a Technical Advisor to the CEO of Amazon Stores globally. Benham brings extensive experience in the Australian market and will focus on expanding product selection, improving delivery speed, and maintaining competitive pricing. This leadership change signals Amazon's further commitment to its localization strategy, aiming to provide a better shopping experience for Australian consumers. The move emphasizes a deeper understanding and catering to the specific needs and preferences of the Australian market.

01/28/2026 Logistics Industry Insights
Read More
US Retail Imports Hit Decade High Ahead of Holiday Season

US Retail Imports Hit Decade High Ahead of Holiday Season

US retail imports hit a decade high, signaling significant potential for the holiday shopping season. However, import growth isn't fully synchronized with demand. While supply chain data is encouraging, retailers need to optimize management, enhance customer experience, and embrace digital transformation to stand out in the competition and secure future success. Effective supply chain management and a focus on consumer experience will be crucial for navigating the upcoming holiday season and beyond. This requires a proactive and adaptable approach to meet evolving consumer demands.

01/29/2026 Logistics Industry Insights
Read More
Tiktok Monetization Guide for Crossborder Ecommerce Sellers

Tiktok Monetization Guide for Crossborder Ecommerce Sellers

This article unveils five key strategies for TikTok monetization overseas, including live shopping, short video trailers + TikTok Shop, TikTok + independent website, TikTok + cross-border e-commerce platform, and Creator Fund + advertising revenue. It helps you master the art of making money on TikTok and achieve profitability in the international market. Learn how to leverage these methods to effectively monetize your TikTok presence and tap into the lucrative potential of the global audience. Discover the secrets to maximizing your earnings and building a successful business on TikTok.

01/30/2026 Logistics Industry Insights
Read More
Retail Sector Rebounds Despite Supply Chain Challenges

Retail Sector Rebounds Despite Supply Chain Challenges

This article provides an in-depth analysis of US retail sales data for August, revealing a steady recovery in the retail sector. It explores the challenges and opportunities facing the retail supply chain behind this recovery, including changing consumer shopping habits, the rapid growth of e-commerce, and last-mile delivery difficulties. The article also proposes measures that retail companies should take to address these issues, as well as support that the government can provide, with the aim of promoting the healthy development of the retail industry.

01/29/2026 Logistics
Read More
Amazon US Sellers Face Challenges Adapt Strategies for Growth

Amazon US Sellers Face Challenges Adapt Strategies for Growth

This article provides an in-depth analysis of the Amazon US marketplace, exploring its landscape, key success factors, and how consumers and sellers can navigate its opportunities and challenges. It examines Amazon's monopoly controversies, consumer shopping strategies, and seller profit-making techniques. Addressing frequently asked questions, the article aims to help readers better understand the Amazon US marketplace and achieve success on this global e-commerce stage. It provides insights into optimizing strategies for both buyers and sellers within the competitive Amazon US environment.

01/30/2026 Logistics Encyclopedia
Read More
North Ronaldsay Airport Connects Travelers to Scotlands Remote Isles

North Ronaldsay Airport Connects Travelers to Scotlands Remote Isles

North Ronaldsay Airport serves as a crucial gateway to the northern islands of the UK. Despite the absence of weather monitoring data, its three distinctive runways offer convenient services for visitors. Operated by Linhas A airlines, regular flights enable travelers to easily access destinations such as Eday and Kirkwall, where they can enjoy unique natural scenery.

08/04/2025 Airport Codes
Read More