This article explores the core elements and strategies of SKU management, emphasizing the importance of SKUs in product identification, inventory management, sales analysis, and supply chain optimization. It aims to assist businesses in achieving efficient operations and commercial growth.
In his new book, *Beyond Algorithms: The Essence of E-commerce Management*, veteran e-commerce entrepreneur Lao Gao shares his 19 years of entrepreneurial experience. He emphasizes that e-commerce management should not only focus on algorithms and techniques but also return to the essence of business, paying attention to strategy, model, organization, and talent. This book aims to help e-commerce entrepreneurs clarify their business ideas, build a warm and effective team, and maintain inner peace and strength in the face of commercial waves.
This article details five key strategies for keyword selection in Google optimization: defining website themes, understanding user perspectives, analyzing competitor keywords, leveraging tools to discover long-tail keywords, and strategically implementing keywords. Mastering these methods can effectively improve the Google ranking of foreign trade websites and attract more qualified leads.
This article delves into keyword embedding strategies for Amazon Ads, proposing optimization plans for four types: emerging, sporadic, small, and large keywords. It emphasizes using small keywords primarily during the initial product launch phase, gradually increasing the weight of large keywords. It also highlights the importance of maintaining stability when optimizing ad copy. The aim is to help sellers drive targeted traffic and improve listing conversion rates by strategically embedding keywords in their Amazon advertising campaigns.
This article details how to use Google Keyword Planner to research industry keywords, covering steps such as accessing the Keyword Planner, entering keyword information, and organizing keyword lists. By focusing on precise targeting, inputting relevant information, organizing data, and filtering keywords, you can identify keywords that bring value to your advertising, preventing wasted ad spend.
Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.
This article unveils strategies for acquiring traffic from Amazon's "Highly Rated" entry point. First, you must meet the strict criteria for star rating and number of reviews. Then, leverage Sponsored Products (SP) ads, especially manual targeting campaigns, with high bids on core keywords. This aims to secure the top "Highly Rated" placements on the search results page, ultimately increasing product visibility and sales.
This article delves into six core techniques for Amazon SP advertising, including unified campaign management, granular ad group segmentation, leveraging automatic campaigns, utilizing negative keywords effectively, optimizing listings, and tracking ACoS. By mastering these techniques, sellers can effectively improve ad performance, reduce wasted ad spend, and ultimately increase sales revenue. Focus is given to practical application and strategic thinking to maximize ROI.
Seller Sprite introduces the "Expand Traffic Keywords" feature, helping Amazon sellers bulk-mine competitor traffic keywords and expand their keyword database. This feature supports batch queries, intelligent variant recognition, and multi-dimensional filtering, enabling sellers to quickly find high-conversion keywords, improve advertising performance, and achieve sales growth. It allows for efficient keyword discovery and optimization, leading to increased visibility and profitability on the Amazon platform.
International freight forwarding plays a crucial role in global logistics, mainly representing shippers and consignees while assisting in various stages of cargo transportation. Services include selecting transportation methods, booking cargo, handling bills of lading, customs clearance, payment processing, and real-time notifications. Additionally, forwarders perform multimodal transport functions and offer value-added services such as cargo supervision and special goods transportation.
