Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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WCO Enhances PICARD Standards to Strengthen Global Customs Operations

WCO Enhances PICARD Standards to Strengthen Global Customs Operations

The World Customs Organization (WCO) is upgrading the PICARD Professional Standards (PS) to adapt to the evolving global trade landscape. The updated standards will encompass key areas such as public-private sector cooperation, customs and tax function integration, and coordinated border management. It will also address emerging trends, security, trade facilitation, technological advancements, and project management. The WCO invites stakeholders to participate in capacity building initiatives to jointly promote global customs development. This collaborative effort aims to enhance customs efficiency and effectiveness worldwide.

01/07/2026 Customs Knowledge
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Malawi Enhances Trade with Wcobacked Advance Ruling System

Malawi Enhances Trade with Wcobacked Advance Ruling System

In July 2018, the World Customs Organization (WCO) held a workshop in Blantyre to support Malawi in enhancing trade facilitation by implementing the advance ruling system and optimizing its customs classification system. Through expert training, current state analysis, and action plan development, Malawi aims to improve its legal framework, establish an advance ruling body, and strengthen personnel training. These efforts are designed to increase customs clearance efficiency, enhance trade certainty, and improve the business environment, ultimately promoting economic development in Malawi.

01/07/2026 Customs Knowledge
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WCO Backs Ethiopias Customs Modernization with Talent Assessment

WCO Backs Ethiopias Customs Modernization with Talent Assessment

WCO assists Ethiopian Customs in improving human resource management, promoting modernization. Experts recommend optimizing recruitment, training, and performance evaluation, providing a reference for developing countries. The focus is on building a skilled and motivated workforce to support customs reforms and enhance operational efficiency. This initiative aims to strengthen Ethiopia's capacity to effectively manage its borders and facilitate trade, ultimately contributing to economic growth and regional integration. The recommendations offer practical guidance for other developing countries seeking to modernize their customs administrations.

01/07/2026 Customs Knowledge
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Iran Enhances Customs Via WCO Japanbacked AEO Program

Iran Enhances Customs Via WCO Japanbacked AEO Program

The World Customs Organization (WCO), in collaboration with the CCF Japan, supported Iranian Customs in hosting a national workshop on Customs Procedure Informatization and the AEO Program. The workshop aimed to enhance customs clearance efficiency and strengthen border control through information technology. It also focused on upgrading the AEO program to promote trade facilitation and improve Iran's competitiveness in global trade. The initiative underscores the importance of digital transformation and international cooperation in streamlining customs processes and fostering economic growth.

01/07/2026 Customs Knowledge
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MENA Customs Enhances Regional Ties to Spur Economic Growth

MENA Customs Enhances Regional Ties to Spur Economic Growth

The inaugural meeting of the MENA Customs Resource Mobilization Working Group was successfully held in Bahrain. The meeting focused on enhancing regional customs administration capabilities, promoting trade facilitation, and fostering economic integration. Participants discussed strategies for resource mobilization to support customs modernization and efficiency improvements. The initiative aims to strengthen customs cooperation within the MENA region, contributing to sustainable economic growth and regional stability. Key topics included best practices in revenue collection, risk management, and the use of technology in customs operations.

01/07/2026 Customs Knowledge
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Swedish Customs Chief Meets WCO on Digital Trade Modernization

Swedish Customs Chief Meets WCO on Digital Trade Modernization

The Director General of Swedish Customs led a delegation to visit the World Customs Organization (WCO), focusing on discussions about digital transformation, international cooperation, and trade facilitation. Emphasis was placed on leveraging information technology to enhance customs efficiency, strengthening information sharing, and jointly addressing global challenges. Appreciation was expressed for Sweden's significant support in WCO projects. This meeting injected new vitality into the future development of global customs, paving the way for enhanced collaboration and innovative solutions in the international trade landscape.

01/07/2026 Customs Knowledge
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Oman Advances Customs Modernization with WCO Support

Oman Advances Customs Modernization with WCO Support

The World Customs Organization (WCO) is supporting Oman Customs in developing a new strategic plan to facilitate its modernization reforms. Through workshops, both parties are focusing on results-oriented management, aiming to enhance trade facilitation, border security, and revenue efficiency. Oman Customs is committed to continuous reform, striving to create an efficient, secure, and transparent 21st-century customs administration, contributing significantly to the nation's economic development. The strategic plan is crucial for achieving these goals and aligning with international best practices.

01/07/2026 Customs Knowledge
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Burkina Faso Customs Adopts Wcobacked Advance Ruling System

Burkina Faso Customs Adopts Wcobacked Advance Ruling System

The World Customs Organization (WCO) is assisting Burkina Faso in establishing an advance ruling mechanism to enhance trade predictability, reduce compliance costs, and improve customs efficiency. Through capacity building workshops and the WACAM project, the WCO supports Burkina Faso's customs modernization and promotes regional trade development. The establishment of this mechanism will improve the trade environment, foster economic growth, and serve as a reference for other African countries. The initiative aligns with global efforts to streamline trade processes and promote efficient customs operations.

01/07/2026 Customs Knowledge
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Gambia Revenue Authority Adopts New Project Management System

Gambia Revenue Authority Adopts New Project Management System

The Gambia Revenue Authority, with WCO support, developed a project management methodology to improve project efficiency, standardize processes, reduce risks, and optimize resource allocation. This initiative aims to enhance the Authority's ability to effectively manage and deliver projects related to tax reform and revenue collection. By implementing a structured approach, the GRA seeks to improve accountability, transparency, and ultimately, its overall performance in achieving its strategic objectives. The project management framework will also facilitate better coordination and communication among different departments and stakeholders.

01/07/2026 Customs Knowledge
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