Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

HelloFresh leverages influencer marketing by collaborating with YouTubers from various fields to communicate brand values and increase brand awareness. Case studies demonstrate that selecting influencers aligned with the brand's philosophy and creatively tailoring content to match platform characteristics are key to HelloFresh's success on YouTube. This approach allows them to effectively reach target audiences and drive engagement through authentic and relatable content.

01/16/2026 Logistics Industry Insights
Read More
amazon Expands in Key Location Boosting Local Economy Amazon Is Reportedly Expanding Its Operations in a Strategic Location Signaling Potential Economic Growth and Job Creation The Move Aligns with the Companys Broader Investment Strategy Thou

amazon Expands in Key Location Boosting Local Economy Amazon Is Reportedly Expanding Its Operations in a Strategic Location Signaling Potential Economic Growth and Job Creation The Move Aligns with the Companys Broader Investment Strategy Thou

Amazon's first-time purchase of Boeing 767 aircraft marks a significant shift in its aviation strategy, breaking away from its long-standing leasing model. This move likely aims to reduce operational costs, enhance operational control, and increase its long-term investment in the air cargo business. Looking ahead, Amazon may be building a more diversified and flexible air cargo system.

01/20/2026 Logistics
Read More
UPS Revises Strategy Over Tariffs Market Volatility

UPS Revises Strategy Over Tariffs Market Volatility

UPS is adjusting its strategy to address challenges posed by tariffs and market uncertainties. The company is enhancing its competitiveness through cost reductions, decreasing reliance on Amazon, and launching new services. These efforts aim to regain market confidence and explore new growth opportunities in a complex environment.

08/06/2025 Logistics
Read More
Guide to Streamlined Package Shipping to Hong Kong

Guide to Streamlined Package Shipping to Hong Kong

This article provides a comprehensive guide for sending packages to Hong Kong, including how to choose a courier company, understanding the cost structure, packing methods, and important notes on complying with Hong Kong's import policies. It aims to help you efficiently and safely complete international shipping.

08/07/2025 Logistics
Read More
FCL Vs LCL Choosing the Right Shipping for Businesses

FCL Vs LCL Choosing the Right Shipping for Businesses

This article analyzes the decision factors for choosing between Full Container Load (FCL) and Less than Container Load (LCL), including inventory management, cost-effectiveness, delivery speed, and flexibility. The aim is to assist enterprises in making informed freight choices to enhance logistics efficiency and reduce costs.

08/06/2025 Logistics Encyclopedia
Read More
Key HS Codes and Export Tax Refunds for Global Trade

Key HS Codes and Export Tax Refunds for Global Trade

This article analyzes the characteristics, measurement units, and export tax rebate rates of goods under 12 categories of HS codes, with a particular emphasis on the significance of plant products intended for human consumption and animal feed. It provides traders with references for compliance and cost control.

08/08/2025 HS Code Query
Read More
Lithium Batteries Drive Electric Forklift Industry Transformation

Lithium Batteries Drive Electric Forklift Industry Transformation

Advancements in lithium-ion batteries have made electric forklifts superior to traditional internal combustion forklifts in terms of efficiency, environmental impact, and cost. This has led to an increasing number of companies transitioning to electric forklifts, supporting sustainable development in the industry and enhancing market competitiveness.

08/06/2025 Logistics
Read More
Guide to Converting Singapore Dollars to US Dollars

Guide to Converting Singapore Dollars to US Dollars

This article presents the exchange rate between Singapore Dollar (SGD) and US Dollar (USD), along with our efficient currency conversion services. By providing automatically updated exchange rates and personalized quotes for large transactions, we assist clients in easily managing international cash flows, ensuring security and cost savings.

08/10/2025 Exchange Rate Query
Read More