Amazon Sellers Turn to Emotional Branding for Growth

Amazon Sellers Turn to Emotional Branding for Growth

Amazon sellers face declining traffic. Shian Cross-border Logistics Navigation suggests stocking up before the New Year to seize opportunities. Market competition emphasizes product quality; low-cost micro-innovations are crucial for success. Innovation through text, patterns, functions, materials, and colors, combined with bundled sales, imbues products with emotional value, increasing profit margins. This is an effective way for sellers to unlock new profit growth on Amazon.

01/16/2026 Logistics Industry Insights
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HS Codes and Export Rules for Global Meat Trade Clarified

HS Codes and Export Rules for Global Meat Trade Clarified

This article provides an in-depth analysis of the HS codes related to Class II animal meat and their export policies. It highlights the export tax rebates and inspection and quarantine requirements corresponding to different product categories, aiming to assist industry professionals in accurately understanding and applying these codes for compliant operations.

08/05/2025 HS Code Query
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HS Code and Tax Rates for Cotton Plain Weave Fabrics Clarified

HS Code and Tax Rates for Cotton Plain Weave Fabrics Clarified

This article provides an in-depth analysis of the cotton plain woven fabric with HS code 5209410000, covering basic product information, tax rates, declaration elements, and regulatory requirements. It emphasizes the significance and convenience of this fabric in international trade, particularly in the context of tax policy continuity during export and import processes.

08/08/2025 HS Code Query
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The Importance of Customs Code Classification and Its Basis Analysis

The Importance of Customs Code Classification and Its Basis Analysis

This article analyzes the importance of HS customs code classification and the main criteria required for classification, including specific classification principles for various product categories such as clothing, furniture, and water heaters. It also emphasizes the importance of communication with freight forwarders or customs brokers to improve classification accuracy and avoid potential issues.

07/21/2025 Customs Knowledge
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Ebay Sellers Guide to Managing Disputes Protecting Reputation

Ebay Sellers Guide to Managing Disputes Protecting Reputation

eBay buyer-initiated disputes (cases) can negatively impact seller performance, including demotion due to high unresolved dispute rates. Sellers should respond promptly, communicate actively, handle refunds flexibly, and provide evidence to protect their rights. Preventive measures include accurate product descriptions, strict quality control, timely shipping, and proper packaging to minimize dispute occurrences.

01/05/2026 Logistics Encyclopedia
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Amazon Summit Highlights Key Drivers for Global Ecommerce Growth

Amazon Summit Highlights Key Drivers for Global Ecommerce Growth

Amazon summit revealed three key signals: a shift from sales-driven to value-driven, with AI empowering value delivery; supply chain upgrades as a growth engine, connecting isolated inventories through global intelligent hub warehouses; and a shift from single-point breakthroughs to matrix operations, expanding into the B2B blue ocean. Sellers should reshape product selection with a value-driven mindset, embrace AI tools, and view the supply chain as a strategic lever to achieve growth in the new cycle. Focus on delivering value, optimizing logistics, and diversifying strategies for sustainable success.

01/26/2026 Logistics Industry Insights
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Douyin Introduces 100point Merchant Scoring System

Douyin Introduces 100point Merchant Scoring System

Douyin Experience Score has undergone a significant update, transitioning from a 5-point to a 100-point system with a shortened 30-day assessment cycle. The new rules refine the evaluation metrics for product, service, and logistics experience, aiming to enhance overall user experience on the platform. Merchants need to pay close attention to key indicators such as negative review rate, return rate, average response time, after-sales rejection rate, and timely pickup rate. Optimizing operational strategies is crucial for gaining a competitive edge under the new regulations.

01/04/2026 Logistics Industry Insights
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Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
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Guide to Compliance for Lighter Exports Simplifies Shipping

Guide to Compliance for Lighter Exports Simplifies Shipping

This article, from a data analyst's perspective, provides an in-depth analysis of the compliance, inspection, and booking procedures for Class 2.1 lighter exports. It emphasizes the need for companies to strictly adhere to international and domestic regulations, ensuring product safety through type testing and routine inspections. Choosing the appropriate shipping company for booking and paying attention to the import qualifications of foreign buyers are crucial for risk mitigation and successful expansion into overseas markets.

08/21/2025 Logistics Encyclopedia
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