Ozon Logistics Guide Aims to Improve Customer Experience

Ozon Logistics Guide Aims to Improve Customer Experience

This article provides a detailed analysis of the product delivery process on the Ozon platform. It emphasizes the commonalities in logistics across different operational schemes and reminds sellers to be aware of potential re-weighing and re-measurement by carriers. Mastering the Ozon delivery process and optimizing logistics management is crucial for enhancing store competitiveness. Understanding the nuances of Ozon's shipping system allows sellers to minimize errors and improve efficiency, ultimately leading to a better customer experience and increased sales.

02/03/2026 Logistics Encyclopedia
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Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

This article provides Amazon sellers with a comprehensive brand protection guide, covering aspects such as brand registry, UPC acquisition, trademark/copyright registration, and product packaging. It details how to deal with counterfeiters and listing hijackers, including test buys, contacting sellers, and reporting to Amazon. The aim is to help sellers build a strong brand defense and safeguard their assets on Amazon. It offers practical steps and strategies to proactively protect intellectual property and maintain brand integrity within the competitive Amazon marketplace.

02/03/2026 Logistics Industry Insights
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Ozon Lowers Ad Costs to Attract More Sellers

Ozon Lowers Ad Costs to Attract More Sellers

Ozon has significantly lowered the entry barrier for its "Template" promotion tool, reducing the minimum bid to 1 ruble per 1000 impressions. This allows sellers to intelligently promote products across multiple platform channels, achieving low-cost, high-efficiency, and targeted marketing. The tool aims to increase product visibility and boost order volume for merchants by providing a cost-effective way to reach a wider audience and drive sales within the Ozon marketplace. This makes promotion more accessible for smaller businesses.

02/03/2026 Logistics Industry Insights
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Ozon Marketplace Expands Private Label Opportunities for Sellers

Ozon Marketplace Expands Private Label Opportunities for Sellers

This article provides a comprehensive guide for new Ozon sellers on profiting from unbranded products. It analyzes the advantages of selling unbranded goods, shares six practical product selection methods, and lists five critical pitfalls with corresponding strategies. Furthermore, the article offers actionable advice on scaling from testing to large-scale operations, helping novice sellers break through on the Ozon platform with low costs and achieve profitability. It's a roadmap for success in the competitive Ozon marketplace by leveraging the potential of unbranded items.

02/03/2026 Logistics
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Walmart Leverages Datadriven Ads for Postholiday Growth

Walmart Leverages Datadriven Ads for Postholiday Growth

This article provides a systematic guide to Walmart advertising review, aiming to help sellers transform peak season experiences into actionable plans. By analyzing product performance, keyword effectiveness, and the cost-effectiveness of ad placements, it enables continuous improvement in advertising ROI and prevents a sharp decline in sales. The guide focuses on leveraging data-driven insights to optimize campaigns and ensure sustained growth on the Walmart platform. It offers practical strategies for maximizing advertising investment and maintaining momentum beyond seasonal peaks.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

This paper addresses the problem of high ASIN traffic share and low keyword ad exposure and conversion rates in Amazon Advertising. From a data analyst's perspective, it delves into the reasons, including discrepancies between keyword and product page exposure, and the impact of category characteristics. A data-driven keyword advertising optimization strategy is proposed, encompassing bid optimization, ad placement optimization, listing optimization, and time-of-day optimization. This aims to help sellers improve advertising effectiveness, achieve precise traffic acquisition, and boost conversions.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Thrive in Funeral Supply Niche Market

Amazon Sellers Thrive in Funeral Supply Niche Market

This article unveils the success stories of two Amazon sellers in the funeral and memorial supplies niche, highlighting the importance of thinking outside the box and exploring niche markets when selecting products. By deeply understanding cultural customs, differentiating from competitors, and establishing a stable supply chain, sellers can find a blue ocean and achieve profitability in seemingly unconventional markets. The key takeaways emphasize market research, cultural sensitivity, and strategic product positioning to capitalize on underserved customer needs within the funeral and memorial industry.

01/04/2026 Logistics Industry Insights
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Amazon Cuts Costs As Growth Slows

Amazon Cuts Costs As Growth Slows

Amazon's closure of its online fabric business, fabric.com, reflects a slowing growth trend in the e-commerce sector. E-commerce giants like Amazon and Shopify are facing declining performance and cost pressures, leading them to adopt strategies of scaling back their operations. This serves as a warning to cross-border sellers. In the future, cross-border e-commerce will need to focus more on refined operations, improving product quality and service levels to stand out in the fierce market competition.

01/04/2026 Logistics Industry Insights
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Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Tiktok Influencers Boost Crossborder Ecommerce Sales

Tiktok Influencers Boost Crossborder Ecommerce Sales

This article provides an in-depth analysis of key steps and techniques for TikTok influencer marketing, offering a practical guide for cross-border e-commerce businesses. It covers promotion costs, collaboration processes, product selection, influencer types, utilization of the official TikTok platform, and performance evaluation. The aim is to help brands effectively leverage the TikTok platform to achieve growth in overseas markets. The guide offers practical insights for maximizing ROI and building a successful international presence through strategic influencer partnerships.

01/04/2026 Logistics Industry Insights
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