Global Ecommerce Growth Strategies to Boost Website Traffic

Global Ecommerce Growth Strategies to Boost Website Traffic

Driving traffic to independent foreign trade websites is challenging. This article explores various traffic generation channels, including SEO, Google Ads, Snapchat, and Facebook. It also highlights the importance of retaining existing customers. By integrating marketing strategies, independent websites can achieve performance growth in overseas markets. The key is a holistic approach that considers both acquisition and retention, leveraging different platforms to reach the target audience and building long-term relationships with valuable customers.

Atome Exits China Raising BNPL Concerns in Southeast Asia

Atome Exits China Raising BNPL Concerns in Southeast Asia

Southeast Asian BNPL platform Atome is suspected of exiting the Chinese market, primarily due to underperforming business volume. Despite partnerships with multiple service providers, the independent website model faced challenges in Southeast Asia, and high commissions deterred some sellers. This incident highlights the differences between the Southeast Asian market and those in Europe and the US. Companies need to carefully assess market risks and adjust their strategies accordingly. The case of Atome serves as a cautionary tale for businesses expanding into the region.