Customs Vs National Territory Key for Crossborder Trade

Customs Vs National Territory Key for Crossborder Trade

This paper delves into the distinction between customs territory and national border, emphasizing that the key to defining a customs territory is the “implementation of the same customs law,” and correcting misconceptions about “within the border but outside customs.” It also provides a detailed introduction to the concept and operation of free trade ports, using Singapore and Hong Kong as examples to illustrate the role of free port policies in promoting international trade. Understanding these concepts is crucial for practitioners in cross-border trade.

Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

Amazon Sellers Boost Sales with Targeted Ad Strategies

Amazon Sellers Boost Sales with Targeted Ad Strategies

This article provides detailed strategic guidance for Amazon sellers' advertising optimization needs across different operational stages. From rapid exposure during the new product launch phase to refined operations during the mature phase, and including advertising considerations, it helps sellers effectively improve advertising ROI and achieve sales growth. The importance of organic traffic and the guiding role of manual advertising are emphasized. The article also suggests sellers experiment with various ad formats, especially video ads, to maximize their advertising effectiveness and drive sales on Amazon.

Standard Chartered Nigeria SWIFT Code Guide

Standard Chartered Nigeria SWIFT Code Guide

This article introduces the SWIFT code SCBLNGLAPYT for Standard Chartered Bank's Nigeria branch and its significance. It provides essential bank information and highlights important considerations for international remittance, assisting readers in safely and smoothly conducting cross-border fund transfers.