Googles Performance Max Boosts Black Friday Sales Strategies

Googles Performance Max Boosts Black Friday Sales Strategies

This article delves into advertising strategies for maximizing performance during Black Friday, covering consumer shopping behavior analysis, ad structure design, creative optimization, and product feed enhancement. It aims to assist cross-border e-commerce sellers in creating cost-effective advertising campaigns to stand out during the Black Friday promotion. The article provides insights on how to leverage data and optimize various aspects of advertising to achieve the best possible return on investment during this crucial sales period.

01/06/2026 Logistics Industry Insights
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Ecommerce Firms Urged to Diversify Beyond Google for Global Growth

Ecommerce Firms Urged to Diversify Beyond Google for Global Growth

This article delves into the characteristics, user profiles, and promotion strategies of five major search engines besides Google in overseas independent website promotion: Bing, Yahoo, Yandex, DuckDuckGo, and NAVER. It aims to help cross-border e-commerce sellers break traffic barriers, achieve diversified traffic acquisition, and enhance their competitiveness in overseas markets. The analysis provides insights into leveraging these alternative search engines to reach a wider audience and optimize marketing efforts for specific regional preferences and user behaviors.

01/05/2026 Logistics Industry Insights
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Amazon Briefly Removes Thousands of Brands in Trademark Dispute

Amazon Briefly Removes Thousands of Brands in Trademark Dispute

Recent widespread removal of brands by Amazon has caused panic among sellers, with some brands later being reinstated. This incident highlights the risks associated with trademark registration, emphasizing the importance of selecting reliable agencies, verifying trademark validity, and standardizing store operations. Cross-border e-commerce platforms like VATease's MadeTong also offer trademark registration services, providing sellers with greater security. Sellers should prioritize brand compliance to mitigate risks and ensure long-term stability on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Top Datadriven Tools for Effective Instagram Marketing

Top Datadriven Tools for Effective Instagram Marketing

This article introduces 9 practical Instagram data analysis and operational tools, covering data insights, copywriting, influencer marketing, content planning, visual design, link aggregation, filter color grading, speech-to-text, and influencer marketing platforms. It aims to help cross-border e-commerce operators and brands improve Instagram marketing efficiency and achieve marketing goals. The tools offer solutions for understanding audience behavior, creating engaging content, managing influencer collaborations, and optimizing overall Instagram presence for better performance and ROI.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Face Costly Invoice Address Errors

Amazon Sellers Face Costly Invoice Address Errors

Amazon sellers should be aware of the high redirection fees and potential risks associated with incorrect shipping addresses. This article analyzes a case involving an incorrect invoice address and discusses the justification for an €800 address correction fee. It provides practical advice on how to avoid shipping address errors, emphasizing that prevention is better than cure. By implementing these strategies, sellers can ensure smooth cross-border e-commerce operations and avoid costly mistakes related to address discrepancies.

01/05/2026 Logistics
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Ecommerce Sales Surge Posthalloween Ahead of Holidays

Ecommerce Sales Surge Posthalloween Ahead of Holidays

The peak season for cross-border e-commerce is showing signs of recovery, with some sellers experiencing increased sales and order volumes starting in November. Following Halloween, categories like autumn wreaths, wool sheets, electric blankets, insulated cups, and Christmas decorations have seen significant sales growth. Sellers should seize this opportunity by actively stocking up, adjusting strategies, and preparing for the sales peak. Focusing on trending products and optimizing listings will be crucial for maximizing profits during this period.

01/05/2026 Logistics Industry Insights
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Ebay Seller Fees A Breakdown for Online Merchants

Ebay Seller Fees A Breakdown for Online Merchants

This article provides a detailed analysis of various eBay platform fees, including listing fees, final value fees, store subscription fees, feature fees, and advertising expenses. It aims to help sellers comprehensively understand eBay's fee structure, thereby enabling them to better control operating costs and improve profitability. This is an essential guide for savvy eBay sellers, offering insights into managing expenses and maximizing returns on the platform. Understanding these fees is crucial for successful cross-border e-commerce on eBay.

01/05/2026 Logistics Encyclopedia
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France Invalidates VAT Numbers EU Tax Risks Rise

France Invalidates VAT Numbers EU Tax Risks Rise

Widespread French VAT invalidations have shaken the industry, exposing potential qualification and legacy issues with VAT service providers. Sellers are advised to immediately check the validity of their VAT numbers, carefully select service providers, and continuously monitor industry developments to avoid unnecessary losses. This situation highlights the importance of due diligence and proactive risk management in cross-border e-commerce, particularly concerning tax compliance in France. Ignoring this issue could lead to significant financial penalties and business disruptions.

01/05/2026 Logistics Industry Insights
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WCO Adopts Digital Tools to Modernize Global Trade

WCO Adopts Digital Tools to Modernize Global Trade

The World Customs Organization (WCO) highlighted the transformative impact of digital technologies on customs at the Global Trade Conference, emphasizing the WCO Framework of Standards on Cross-Border E-Commerce, big data, and blockchain applications. Acknowledging challenges such as technology integration and data standardization, the WCO is committed to building an intelligent, secure, and efficient global trade ecosystem, driving the digital transformation of customs worldwide. It aims to facilitate trade while ensuring security and compliance through innovative digital solutions.

01/08/2026 Customs Knowledge
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Japan Ocean Freight Firms Optimize Skus to Cut Customs Costs

Japan Ocean Freight Firms Optimize Skus to Cut Customs Costs

This paper delves into the significance of SKU management in Japan ocean freight, highlighting how an excessive number of SKUs can elevate customs clearance risks and labeling errors. It proposes strategies for optimizing SKU management, including streamlining the number of SKUs, standardizing SKU coding, and pre-labeling. The aim is to assist cross-border e-commerce sellers in reducing ocean freight costs and improving efficiency by mitigating risks associated with complex SKU handling and ensuring smoother customs procedures.

01/04/2026 Logistics Encyclopedia
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