Wayfairs Private Labels Drive 74 of Orders

Wayfairs Private Labels Drive 74 of Orders

This article delves into Wayfair's private label strategy, revealing the growth logic behind its 74% order share. By analyzing Wayfair's brand portfolio, data-driven strategies, and implications for cross-border e-commerce sellers, it aims to help sellers understand platform rules, develop differentiated competitive strategies, and expand multi-platform layouts to adapt to market changes. The analysis provides insights into how Wayfair leverages its private label brands to drive sales and maintain a competitive edge in the online furniture and home goods market.

01/05/2026 Logistics Industry Insights
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Amazon Brand Registry Challenges Avoiding Abuse Pitfalls

Amazon Brand Registry Challenges Avoiding Abuse Pitfalls

This article delves into the common scenarios of "Brand Abuse" within the Amazon Brand Registry. It provides detailed risk assessment steps and appeal guidelines, and proposes key strategies to avoid the pitfalls of "Brand Abuse." The aim is to help cross-border e-commerce sellers prevent brand registry issues and ensure compliant operations on the Amazon platform. By understanding the nuances of Amazon's policies and implementing preventative measures, sellers can safeguard their brand and maintain a successful presence on the platform.

01/05/2026 Customs Knowledge
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Amazon Ads Datadriven Strategies to Increase Sales

Amazon Ads Datadriven Strategies to Increase Sales

This article provides a detailed introduction to the process and data analysis of Amazon advertising, covering three advertising types: Sponsored Products, Sponsored Brands, and Sponsored Display. It also explains the interpretation and application of key data metrics. This article enables readers to quickly get started with Amazon advertising and master data analysis methods to achieve continuous growth in store performance. It provides practical insights for optimizing ad campaigns and leveraging data to improve ROI in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Encyclopedia
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Ebay Updates Seller Registration Rules for Businesses Individuals

Ebay Updates Seller Registration Rules for Businesses Individuals

This article provides a detailed explanation of the requirements and necessary documents for both individual and corporate sellers to register on the eBay platform. It covers aspects like account registration location, type, nature, PayPal linking, business license, identity verification, and address proof requirements. The article also emphasizes important registration considerations, aiming to help sellers successfully onboard eBay and start their cross-border e-commerce business. It serves as a comprehensive guide to navigate the eBay registration process smoothly and efficiently.

01/05/2026 Logistics Encyclopedia
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Crossborder Ecommerce Suppliers Hit by Unpaid Debts Amid Downsizing

Crossborder Ecommerce Suppliers Hit by Unpaid Debts Amid Downsizing

Frequent payment defaults by large cross-border e-commerce sellers expose the risks behind the industry's rapid growth. Suppliers face difficulties in recovering payments and need to actively take legal measures to protect their rights. The industry should strengthen risk control and establish long-term stable partnerships to jointly address these challenges. This includes implementing stricter payment terms, diversifying customer base, and exploring insurance options to mitigate the impact of potential defaults and ensure sustainable growth for all stakeholders involved.

01/05/2026 Logistics Industry Insights
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Ihealth Wins Major US Contracts During COVID19 Testing Surge

Ihealth Wins Major US Contracts During COVID19 Testing Surge

Andon Health experienced a sales surge during Black Friday with its iHealth test kits and secured a 1.367 billion RMB order from the US government. Its success is attributed to cultivating the local market, capitalizing on the pandemic, compliant operations, and brand building. Andon Health's experience offers valuable lessons for cross-border e-commerce sellers. Key takeaways include product selection, localization, compliance, branding, and seizing opportunities. By focusing on these areas, other businesses can potentially replicate similar success in the global market.

01/05/2026 Logistics Industry Insights
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Matson Maintains Stable Chinaus Shipping Amid Trade Tensions

Matson Maintains Stable Chinaus Shipping Amid Trade Tensions

This article compiles the Matson Navigation CLX and MAX service schedules from January to June 2025. It details the vessel names and voyages departing from Ningbo and Shanghai Waigaoqiao, arriving at Long Beach, USA, for each month. Given the complex and volatile global trade landscape, the stability of Matson's schedules is valuable for cross-border e-commerce. The article also includes information about service suspensions by other shipping companies in April due to tariff impacts, providing additional context for readers.

05/31/2025 Logistics
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New Sellers Guide to Launching and Scaling an Ebay Business

New Sellers Guide to Launching and Scaling an Ebay Business

This report details the process of opening a store on eBay, covering account registration, product listing, and order fulfillment. It provides practical advice for new sellers on product selection, pricing, and logistics to help them quickly get started and tap into the cross-border e-commerce market. The guide offers a comprehensive overview of the key steps involved in establishing an eBay presence and successfully managing a business on the platform, aiming to empower sellers with the knowledge and tools needed for success.

01/05/2026 Logistics Encyclopedia
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Ebay Sellers Key Strategies to Secure Your First Sale

Ebay Sellers Key Strategies to Secure Your First Sale

New eBay sellers are often concerned about the time it takes to make their first sale. This article analyzes the factors influencing sales speed and provides quick strategies for product selection, shipping, pricing, and listing optimization. The aim is to help new sellers achieve sales quickly and overcome the challenge of zero sales. It offers practical advice to accelerate the process and improve the chances of success on the eBay platform for those just starting out in cross-border e-commerce.

01/05/2026 Logistics
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Crossborder Ecommerce Sellers Targeted by Supply Chain Scams

Crossborder Ecommerce Sellers Targeted by Supply Chain Scams

With the year-end surge in cross-border e-commerce fraud, this article focuses on two cases: former employees impersonating their original company for scams and Ebyte Network's self-inspection and rectification. It analyzes supply chain risks and corporate fraud prevention measures, offering anti-fraud advice for sellers. Ebyte Network achieved steady performance growth by rectifying third-party stores and optimizing its product structure. It reminds sellers to be vigilant, choose reputable partners, and jointly maintain the healthy development of the industry.

01/04/2026 Logistics Industry Insights
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