Tiktoks Ecommerce Growth Disrupts Thai Retail Market
TikTok E-commerce is rapidly expanding in Thailand, impacting local SMEs and logistics providers. Low-priced goods, rising platform commissions, and limited logistics partnerships are squeezing sellers' profit margins. Experts recommend diversifying sales channels. The government should strengthen cross-departmental collaboration and improve the regulatory system to prevent Thailand from becoming a mere transit point for goods. This includes addressing concerns about unfair competition and ensuring fair practices for local businesses within the evolving e-commerce landscape.
