Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest, a visual discovery engine, boasts a large user base of young women, making it an ideal marketing platform for cross-border e-commerce. This article focuses on the value, advertising strategies, and risk control of Pinterest ads, aiming to provide Chinese sellers with high-conversion, low-cost growth solutions. It explores effective targeting methods, creative optimization techniques, and budget management strategies to maximize ROI. Furthermore, it addresses potential challenges and offers practical advice for mitigating risks associated with advertising on Pinterest, enabling sellers to achieve sustainable growth in the global market.

01/23/2026 Logistics Industry Insights
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Guide to Registering As a Shopee Seller in Southeast Asia

Guide to Registering As a Shopee Seller in Southeast Asia

This article provides a detailed interpretation of the Shopee cross-border e-commerce platform's seller registration process and qualification requirements, emphasizing the importance of real-name authentication. It offers practical advice for sellers interested in entering the Southeast Asian market. Successfully registering a Shopee store is the first step, while refined operation is key to long-term success. The guide aims to equip potential sellers with the necessary knowledge to navigate the initial stages of establishing their presence on Shopee and understanding the crucial role of operational excellence.

01/23/2026 Customs Knowledge
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Ecommerce Firms Leverage ERP for Black Friday Cyber Monday Success

Ecommerce Firms Leverage ERP for Black Friday Cyber Monday Success

This article provides an in-depth analysis of the 2025 Black Friday Cyber Monday performance across four major platforms: Amazon, Walmart, TikTok Shop, and Shopify, revealing their keys to success. It also highlights the crucial role of cross-border e-commerce ERP systems in enhancing operational efficiency, optimizing order management, and improving profit calculation. Using E-Cang ERP as an example, the article demonstrates how it helps sellers stand out in a competitive market and achieve business growth by streamlining processes and providing data-driven insights for better decision-making.

01/23/2026 Logistics Industry Insights
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Ecommerce Sellers Face Rising Trademark Infringement Risks

Ecommerce Sellers Face Rising Trademark Infringement Risks

This article delves into trademark risks in cross-border e-commerce, emphasizing the importance of regular trademark status self-checks and providing strategies for responding to infringement complaints. It advises sellers to register trademarks, conduct regular self-checks, monitor the market, retain evidence, and seek professional assistance to effectively prevent trademark risks and ensure smooth business operations. Furthermore, it reminds sellers to pay attention to VAT tax compliance issues. Proactive measures are crucial for mitigating potential legal and financial repercussions associated with trademark infringement in the global marketplace.

01/23/2026 Customs Knowledge
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WCO Calls for Global Trade Collaboration Digital Shift

WCO Calls for Global Trade Collaboration Digital Shift

The Secretary General of the World Customs Organization (WCO) has called for enhanced international cooperation and digital transformation to address the challenges posed by the pandemic and build a more resilient global trade system. He emphasized the crucial role of customs in facilitating the cross-border flow of vaccines and essential goods, and encouraged leveraging data and technological innovation to improve management efficiency and service delivery. The WCO will continue to support its member customs administrations in their digital transformation efforts, contributing to the recovery of global trade.

01/20/2026 Customs Knowledge
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Key Trends in Lastmile Logistics to Drive Sales Growth

Key Trends in Lastmile Logistics to Drive Sales Growth

Facing increasing customer demands and complex supply chain challenges, businesses need to re-evaluate their logistics operations. This article delves into five key trends: cross-border e-commerce, last-mile delivery, delivery speed, sustainable logistics, and data-driven approaches. It provides strategies to help businesses enhance flexibility and sustainability, ultimately driving sales growth. By understanding and adapting to these trends, companies can optimize their logistics networks and gain a competitive edge in the evolving market. The focus is on actionable insights to improve efficiency and meet the changing needs of consumers.

01/20/2026 Logistics Industry Insights
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SEKO Logistics Expands Chicago Hub Amid Ecommerce Growth

SEKO Logistics Expands Chicago Hub Amid Ecommerce Growth

SEKO Logistics launched a new global gateway in Chicago, tripling its size to address the growth of cross-border e-commerce and enhance its global logistics capabilities. The facility is equipped with advanced technology and offers diversified services, integrating contract logistics, air and ocean freight forwarding, and more. It serves clients in various industries, including aerospace and automotive. This expansion is part of SEKO's global expansion strategy, aiming to improve its global competitiveness and local service capabilities. The new gateway signifies SEKO's commitment to providing comprehensive and efficient logistics solutions worldwide.

01/21/2026 Logistics
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Ancient Indian Numerals Shape Modern Ecommerce Systems

Ancient Indian Numerals Shape Modern Ecommerce Systems

This paper traces the origin and evolution of the Indo-Arabic numeral system, highlighting its pivotal role in global standardization. It delves into the profound impact of digital technologies, particularly this numeral system, on cross-border e-commerce. The study emphasizes the significance of fundamental science in driving modern technological development. The adoption of this system facilitated seamless transactions and data processing across borders, revolutionizing international trade and commerce. Understanding its historical context is crucial for appreciating the foundations upon which contemporary digital systems and e-commerce platforms are built.

01/21/2026 Logistics Encyclopedia
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Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai, the overseas short video platform under Kuaishou, attracts numerous cross-border sellers due to its strength in emerging markets. This article analyzes the advantages of Kwai Ads, highlighting its suitability for startups, content-driven brands, mobile app developers, and e-commerce/FMCG sellers. However, it cautions high-end luxury brands and those with extremely demanding creative requirements to carefully consider their options before advertising on Kwai. Kwai's reach and engagement in these markets make it a valuable platform for specific business models, while others may find it less effective.

01/21/2026 Logistics Industry Insights
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Uschina Ocean Freight Distance Time and Cost Compared

Uschina Ocean Freight Distance Time and Cost Compared

This article provides a detailed analysis of key elements in US-China ocean freight, covering voyage distance, transit time, freight cost structure, and transportation mode selection. It aims to help businesses understand the influencing factors, optimize ocean shipping decisions, and achieve efficient cross-border trade. The analysis includes factors affecting shipping costs, such as fuel surcharges and port congestion, as well as considerations for Full Container Load (FCL) and Less than Container Load (LCL) shipments. Understanding these aspects is crucial for effective supply chain management between the US and China.

01/26/2026 Logistics Encyclopedia
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