Guide to Product Selection on Russias Ozon Ecommerce Platform
This article provides an in-depth analysis of Ozon's product selection strategies, covering five key dimensions: operational experience, market trends, seasonal climate, on/off-platform data analysis, and competitor research. It emphasizes the importance of understanding target users, conducting thorough product analysis, and building product profiles. The article also advises sellers to avoid restricted products, choose high-frequency demands, avoid red ocean competition, and ensure reasonable profit margins, ultimately helping sellers succeed in the Russian e-commerce market.









