Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

This paper delves into the crucial role of Air Waybills (AWBs) in cross-border e-commerce. It comprehensively explains the concept, information contained, and query methods of AWBs, differentiating them from Bills of Lading. The paper highlights the advantages and challenges of AWB application in cross-border e-commerce. It emphasizes the importance of mastering AWB knowledge for improving logistics efficiency, reducing operational risks, and optimizing customer experience. Furthermore, it explores the future trends of digital empowerment in Air Waybills and their potential to revolutionize international logistics.

02/03/2026 Document Interpretation
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Wireless Charger Patent Dispute Seizes 81 Ecommerce Stores Assets

Wireless Charger Patent Dispute Seizes 81 Ecommerce Stores Assets

Shenzhen Shangxing Technology Co., Ltd. initiated patent enforcement in the United States regarding its wireless charger, resulting in a Temporary Restraining Order (TRO) freezing 81 cross-border e-commerce stores. The patents involved include an invention patent for a foldable wireless charger and multiple design patents. Cross-border sellers are advised to immediately conduct self-inspections, remove potentially infringing products, and seek legal advice to proactively address potential litigation risks. This action highlights the importance of due diligence and IP protection in the global e-commerce market.

02/03/2026 Customs Knowledge
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UPS Wins USPS Air Cargo Contract Altering Logistics Sector

UPS Wins USPS Air Cargo Contract Altering Logistics Sector

UPS has secured a significant air cargo contract with USPS, replacing FedEx as the primary service provider, marking a major shift in the express delivery landscape. Experts suggest that USPS's own service transformation, market overcapacity, and companies' pursuit of profits are key factors driving this change. This move will impact the future development of UPS, FedEx, and the entire logistics industry. The contract is a significant win for UPS and a considerable loss for FedEx, potentially reshaping their market strategies and long-term growth prospects.

01/17/2026 Logistics Industry Insights
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