US Trademark Guide for Ecommerce Sellers

US Trademark Guide for Ecommerce Sellers

This article details the key considerations for cross-border e-commerce sellers when purchasing a US trademark, including trademark security assessment, assignment process and timelines, required document preparation, and Amazon Brand Registry after the transfer. It aims to help sellers avoid risks and efficiently and safely acquire a US trademark, providing security for their cross-border business. This includes evaluating the trademark's strength, understanding the legal procedures, and ensuring proper documentation for a smooth transition and successful brand registration on Amazon.

01/05/2026 Customs Knowledge
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Amazons Logistics Expansion Threatens Freight Forwarders

Amazons Logistics Expansion Threatens Freight Forwarders

An insider leak suggests Amazon aims to dominate the cross-border logistics and overseas warehouse market, causing industry concern. This article analyzes the validity and impact of this claim, arguing that while Amazon's official logistics arm has advantages, a complete monopoly is unlikely. Furthermore, it provides strategies for cross-border freight forwarders to adapt, recommending differentiation, diversification of services, and improved service levels to navigate the evolving industry landscape. The focus is on maintaining competitiveness in the face of potential Amazon expansion.

01/05/2026 Logistics Industry Insights
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Data Reveals Key Strategies for Amazon Bestseller Success

Data Reveals Key Strategies for Amazon Bestseller Success

Cross-border e-commerce sellers face growth bottlenecks, including blind product expansion, inefficient advertising, and inventory backlog. This article proposes focusing on the "80/20 rule" to redefine bestsellers, emphasizing product quality. It shares key strategies for selecting products, leveraging data-driven insights, and fostering team collaboration to help sellers create consistently profitable, top-performing products within their categories. By concentrating efforts on high-potential items, sellers can optimize resources and achieve sustainable growth in the competitive cross-border market.

01/05/2026 Logistics Industry Insights
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Amazon Sellers See GMV Double with Managed Services

Amazon Sellers See GMV Double with Managed Services

This article explores the operational challenges faced by Amazon sellers and introduces how Easoon Cross-border Agency Operations services help sellers break through growth bottlenecks and achieve profit leaps. Through case studies, it demonstrates Easoon Cross-border's significant achievements in increasing store GMV and rescuing slow-moving products. It also summarizes the key considerations for choosing an agency operations provider, providing a reference for Amazon sellers. It highlights the potential benefits of outsourcing Amazon operations to improve sales and efficiency.

01/05/2026 Logistics Industry Insights
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Global Customs Experts Address Ecommerce Valuation Hurdles

Global Customs Experts Address Ecommerce Valuation Hurdles

The World Customs Organization's inaugural E-commerce and Customs Valuation Symposium addressed the challenges of valuing cross-border e-commerce goods. Representatives from international organizations, customs administrations, and businesses discussed data acquisition, valuation methodologies, compliance costs, and fraud risks. The symposium emphasized international cooperation, technological innovation, and process simplification to foster a fair, transparent, and efficient cross-border e-commerce environment. The aim is to promote global trade development by addressing valuation complexities and ensuring accurate revenue collection while facilitating legitimate trade flows.

01/05/2026 Customs Knowledge
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Mexicos Manufacturing Boom Fuels Crossborder Transport Growth

Mexicos Manufacturing Boom Fuels Crossborder Transport Growth

Werner anticipates growth in cross-border transportation driven by increased manufacturing investment in Mexico. Leveraging its experience and established network, Werner is prepared to capitalize on this opportunity and help its customers succeed. The rise in Mexican manufacturing is expected to significantly impact the demand for efficient and reliable cross-border logistics solutions. Werner is positioning itself to be a key player in facilitating this growth and providing comprehensive transportation services to businesses operating in or expanding into the Mexican market.

01/08/2026 Logistics Industry Insights
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Amazon Cuts Costs As Growth Slows

Amazon Cuts Costs As Growth Slows

Amazon's closure of its online fabric business, fabric.com, reflects a slowing growth trend in the e-commerce sector. E-commerce giants like Amazon and Shopify are facing declining performance and cost pressures, leading them to adopt strategies of scaling back their operations. This serves as a warning to cross-border sellers. In the future, cross-border e-commerce will need to focus more on refined operations, improving product quality and service levels to stand out in the fierce market competition.

01/04/2026 Logistics Industry Insights
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Kep International Expands Crossborder Ecommerce Logistics Services

Kep International Expands Crossborder Ecommerce Logistics Services

This article provides an in-depth analysis of Cape International Express's strengths and services in the cross-border e-commerce logistics field. It evaluates the company from multiple dimensions, including qualifications, routes, overseas warehouses, delivery time, pricing, and after-sales service. The aim is to offer a reference for cross-border e-commerce sellers to choose a suitable logistics partner. This comprehensive assessment helps sellers make informed decisions by understanding Cape International Express's capabilities and how they align with their specific needs.

01/04/2026 Logistics
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Lege Shares Sells Overseas Warehouses to Boost Ecommerce Logistics

Lege Shares Sells Overseas Warehouses to Boost Ecommerce Logistics

Loctek sold its overseas warehouses for profit, which will be used to lease and build larger overseas warehouses. This aims to optimize its cross-border e-commerce logistics system, improve efficiency, reduce costs, and optimize its capital structure. The move signifies a strategic shift towards a more robust and scalable logistics infrastructure to better support its growing cross-border e-commerce operations. The reinvestment in larger, potentially more strategically located warehouses, underscores a commitment to enhancing its global fulfillment capabilities.

01/04/2026 Warehousing
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Crossborder Ecommerce Grapples With Currency Volatility Costs

Crossborder Ecommerce Grapples With Currency Volatility Costs

The RMB exchange rate breaking 6.5 against the USD presents a profit recovery opportunity for cross-border e-commerce sellers. However, increased Amazon fees, exchange rate fluctuation risks, and intensified market competition cannot be ignored. Sellers need to closely monitor exchange rate trends, optimize supply chains, enhance product competitiveness, and adopt diversified business strategies to meet challenges and achieve sustainable development. They must be vigilant about market dynamics and adapt accordingly to maintain profitability and navigate the evolving landscape of cross-border trade.

01/04/2026 Exchange Rate Query
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