Llbean Overhauls Supply Chain for Scalable Growth
L.L.Bean faced supply chain bottlenecks during its retail expansion. Through strategic adjustments, process re-engineering, technology enablement, and organizational change, the company reshaped its supply chain system and achieved digital transformation. This case provides valuable lessons for traditional companies on how to address supply chain challenges while pursuing scaled growth. It emphasizes the importance of prioritizing supply chain strategy, continuously optimizing processes, strengthening digital infrastructure, and building high-performing teams.









