Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

01/04/2026 Logistics Industry Insights
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Chinese Sellers Gain Traction on Walmart Rivaling Amazon

Chinese Sellers Gain Traction on Walmart Rivaling Amazon

The proportion of Chinese sellers on Walmart's e-commerce platform is rapidly increasing, now exceeding half of new sellers. While US sellers still dominate, the rise of Chinese sellers may reshape the competitive landscape between Walmart and Amazon. Walmart is actively pursuing various strategies to catch up with Amazon, but it maintains stricter requirements for seller onboarding. This shift highlights the growing influence of Chinese sellers in the global e-commerce market and the intensifying competition among major platforms.

01/04/2026 Logistics Industry Insights
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Professionals Shift to Crossborder Ecommerce Amid Global Demand

Professionals Shift to Crossborder Ecommerce Amid Global Demand

This article provides a comprehensive guide for professionals transitioning to cross-border e-commerce. Covering fundamental knowledge, self-assessment, essential skills, and platform selection, it addresses potential challenges encountered during the transition. It introduces major platforms and offers corresponding solutions, helping readers gain a better understanding of cross-border e-commerce and make informed decisions. The guide aims to equip individuals with the necessary knowledge and strategies to successfully navigate the complexities of entering the global e-commerce market.

01/04/2026 Customs Knowledge
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US FTZ Warehouses Ease Trade Turbulence for Businesses

US FTZ Warehouses Ease Trade Turbulence for Businesses

Amidst increasing global trade uncertainties, US FTZ (Free Trade Zone) warehouses offer companies advantages like tariff deferral, duty-free exports, indefinite storage, and tariff rate selection. Especially with heightened US-China trade tensions, FTZ warehouses provide greater operational flexibility and strategies to mitigate trade risks and enhance supply chain resilience. They serve as a critical Plan B for businesses navigating these challenges, offering a 'domestic area outside customs' environment to optimize operations and minimize the impact of trade disputes.

01/04/2026 Warehousing
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Ebay Seller Levels Guide to Ratings and Performance Boost

Ebay Seller Levels Guide to Ratings and Performance Boost

This article delves into the evaluation rules and specific standards of eBay seller levels, offering corresponding optimization strategies. eBay seller level primarily depends on metrics such as defect rate, unresolved disputes, late shipment rate, and tracking upload rate. By optimizing product descriptions, processing orders promptly, and providing excellent customer service, sellers can effectively improve their store level, thereby gaining more exposure and lower operating costs. Improving these metrics can significantly impact visibility and profitability on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Amazons Noreturn Refund Policy Sparks Seller Concerns

Amazons Noreturn Refund Policy Sparks Seller Concerns

Amazon introduces new rules for managing negative reviews, allowing brand owners to contact buyers who left negative reviews and offer "refund without return." This aims to enhance brand loyalty but carries the risk of abuse. Sellers need to actively monitor reviews, develop communication strategies, utilize refunds reasonably, and fundamentally improve product quality and service levels. This new policy encourages proactive engagement and emphasizes the importance of addressing customer concerns to mitigate the impact of negative feedback.

01/04/2026 Logistics Industry Insights
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Amazon Eases Rules for Thirdparty Sellers Amid Market Changes

Amazon Eases Rules for Thirdparty Sellers Amid Market Changes

Amazon has adjusted its FBA policy, allowing Prime sellers to freely choose their fulfillment methods, no longer mandating FBA usage. This move aims to eliminate monopolies and provide more opportunities for self-fulfillment sellers, but it also presents challenges. Sellers need to pay attention to market changes, optimize products, logistics, and services, and diversify platform strategies to stand out in the competition. This policy shift requires sellers to be agile and adapt to the evolving e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Urged to Optimize Categories for Sales Growth

Ebay Sellers Urged to Optimize Categories for Sales Growth

This article delves into the setup methods and advantages of eBay store categories, providing practical guidance, naming strategies, and optimization techniques. It analyzes successful cases to help you create a clear and convenient shopping experience, improve conversion rates, and boost sales growth. Learn to avoid common pitfalls and optimize the mobile experience, making store categories a key factor in enhancing eBay SEO. This guide empowers sellers to effectively organize their listings and improve discoverability for potential buyers.

01/04/2026 Logistics Encyclopedia
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Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
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Amazon Expands Ecommerce with Buy with Prime Service

Amazon Expands Ecommerce with Buy with Prime Service

Amazon's Buy with Prime allows merchants to offer Prime shipping on their standalone websites, attracting members and boosting conversion rates. Understand how it works, including fees, advantages, disadvantages, and operational strategies to help drive sales growth. This service enables merchants to leverage the Prime badge and fast delivery options to enhance customer trust and compete more effectively in the e-commerce landscape. Explore key considerations for implementing Buy with Prime to maximize its potential for your business.

01/04/2026 Logistics Industry Insights
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