UAE Consumer Trends Key to World Cup Marketing
Digital Turbine research reveals viewing habits, app preferences, and advertising touchpoints of UAE consumers during the World Cup. It suggests that cross-border e-commerce businesses should leverage multi-channel coverage, content marketing, precise targeting, and rapid response strategies to seize World Cup marketing opportunities and achieve brand and sales growth. Understanding these consumer insights is crucial for effective campaign planning and maximizing ROI in the competitive UAE e-commerce landscape during this high-engagement period.
