Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Etsy Faces Growth and Hurdles in Handmade Ecommerce

Etsy Faces Growth and Hurdles in Handmade Ecommerce

Etsy, a handmade e-commerce platform, attracts many sellers with its unique advantages. This article analyzes Etsy's strengths, ideal target audience, and the opportunities and challenges faced by Chinese sellers. Addressing the high account suspension rate on Etsy, it provides practical guidelines for risk avoidance, aiming to help sellers develop steadily on the platform. This includes understanding Etsy's policies, optimizing product listings, and building a strong customer relationship to minimize the risk of account suspension and ensure sustainable growth on Etsy.

12/30/2025 Logistics Industry Insights
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Beginners Guide to Essential Trade Documentation

Beginners Guide to Essential Trade Documentation

This article provides a detailed analysis of the core responsibilities of a foreign trade order follower, covering four key areas: order tracking, document processing, logistics coordination, and customer relationship management. It aims to offer a comprehensive and practical introductory guide for newcomers to the field of foreign trade, helping them quickly grasp essential job skills and enhance their professional abilities. This guide serves as a valuable resource for understanding the intricacies of managing international trade orders from start to finish.

01/29/2026 Logistics Encyclopedia
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Independent Ecommerce Platforms Gain Traction in Global Trade

Independent Ecommerce Platforms Gain Traction in Global Trade

This article delves into the strategic value and development history of independent e-commerce websites for foreign trade, emphasizing their crucial role in brand building, market expansion, and customer relationship management. It analyzes the various stages of independent websites, from their emergence to their rapid growth, and envisions their future trends towards intelligence and personalization. Furthermore, the article summarizes the key elements for successfully operating an independent website, providing valuable insights for businesses to stand out in the global market.

01/26/2026 Logistics Industry Insights
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North American Class 8 Truck Orders Stay Resilient Amid Economic Concerns

North American Class 8 Truck Orders Stay Resilient Amid Economic Concerns

North American Class 8 truck orders in October, while down from September's record high, remained robust. This was primarily driven by pent-up demand and strong fleet profitability, despite ongoing capacity constraints. Key risks to monitor include potential economic recession and declining freight rates. From a data analyst's perspective, refined operations are crucial, encompassing demand forecasting, supply chain management, operational efficiency optimization, and customer relationship management. These strategies are vital for navigating the evolving market dynamics and maintaining a competitive edge.

02/03/2026 Logistics
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Automated Email Marketing Boosts Holiday Client Engagement

Automated Email Marketing Boosts Holiday Client Engagement

As Christmas approaches, foreign trade companies can leverage email automation tools to send customized emails to customers in three phases: pre-holiday, during-holiday, and post-holiday. These emails can convey festive greetings, remind customers of logistics arrangements, review cooperation achievements, and look forward to the future. Tools like 'TradeXiaoqi' enable multi-round automated sending, sending based on the customer's local time, and flexible contact management. This enhances customer relationship maintenance efficiency and lays the foundation for long-term cooperation.

02/03/2026 Logistics Industry Insights
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UPS Cuts Amazon Deliveries by Half Amid Profit Focus

UPS Cuts Amazon Deliveries by Half Amid Profit Focus

UPS announced a strategic shift, planning to significantly reduce delivery volumes for Amazon by 2026, aiming to improve profitability and optimize its customer base. This move may put pressure on UPS's short-term performance but is expected to enhance its long-term market competitiveness. Simultaneously, Amazon faces a transportation gap, requiring a reassessment of its logistics strategy. The market is closely watching UPS's transformation prospects and the future collaborative relationship between the two companies. This strategic realignment signals a significant shift in the e-commerce logistics landscape.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Adopt New Strategies to Reduce Risks Increase Sales

Ebay Sellers Adopt New Strategies to Reduce Risks Increase Sales

This article delves into the core risks in eBay marketing, including new seller limitations, cross-border logistics, platform rule biases, and compliance violations. It provides effective promotion strategies such as listing optimization, auction model utilization, the use of on-site promotion tools, and customer relationship management. The aim is to help sellers mitigate risks, increase sales, and succeed on the eBay platform. It equips sellers with the knowledge to navigate potential pitfalls and implement successful strategies for growth and profitability within the eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Independent Ecommerce Sites Sustain Postholiday Growth

Independent Ecommerce Sites Sustain Postholiday Growth

SHOPYY's key account manager, LEO, will host a live broadcast on December 24th, sharing insights on leveraging Christmas and New Year to build a sustainable independent website. The broadcast will focus on holiday marketing strategies, user experience optimization, customer relationship management, data analysis & optimization, and technical support. Through real-world case studies, LEO will delve into SHOPYY's features and application techniques, helping cross-border e-commerce practitioners seize opportunities and achieve sales growth. Learn how to maximize your holiday sales potential with practical tips and actionable strategies.

01/23/2026 Logistics Industry Insights
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Global Trade Relies Heavily on Merchandisers Report Finds

Global Trade Relies Heavily on Merchandisers Report Finds

Foreign trade order followers play a crucial role in international trade, responsible for order tracking, documentation, logistics coordination, and customer relationship management. Their work involves confirming order details, tracking production progress, controlling quality, preparing and reviewing documents, arranging transportation, customs clearance, and communicating with customers. This requires solid professional knowledge and excellent communication skills. They ensure smooth order fulfillment from placement to delivery, acting as a vital link between suppliers, manufacturers, and international buyers. Effective order follow-up is essential for successful international trade operations.

01/29/2026 Document Interpretation
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