Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon's new NARF Deal feature allows US sellers to extend eligible ASIN promotions to Canadian and Mexican marketplaces. This simplifies cross-border operations, reduces costs, and increases product visibility, helping sellers quickly expand into the North American market and achieve sales growth. Sellers need to ensure NARF is enabled, products meet Deal submission requirements, and the price including tax is below $50 USD. This streamlined process aims to boost sales and facilitate easier access to a broader customer base within North America.

01/04/2026 Logistics
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Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

SIF is a traffic analysis tool developed by Gonglan Network, helping cross-border e-commerce sellers optimize Amazon internal traffic, improve Listing and advertising performance, and achieve precise marketing and efficient conversion. It provides insights into customer behavior within the Amazon marketplace, enabling sellers to identify high-potential keywords, optimize product listings for better visibility, and refine advertising campaigns for maximum ROI. By leveraging SIF's data-driven insights, sellers can make informed decisions to drive sales and grow their business on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Optimize Inventory for Success

Amazon Sellers Optimize Inventory for Success

Amazon inventory management is crucial for seller success. This article delves into inventory optimization techniques, including inbound inspection, inventory storage, and standardized product naming. It emphasizes the importance of minimum inventory levels, shelf-life management, and handling slow-moving inventory. Furthermore, it proposes strategies for data-driven inventory optimization and the application of automated inventory management tools. The aim is to help sellers improve operational efficiency, reduce costs, and enhance customer satisfaction. This includes strategies to avoid stockouts and overstocking situations.

01/04/2026 Warehousing
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Livestreaming Firm Dongfang Zhenxuan Enhances Private Traffic Strategies

Livestreaming Firm Dongfang Zhenxuan Enhances Private Traffic Strategies

The closure of Oriental Selection's Douyin livestream room due to irregular traffic diversion highlights the limitations of relying on platform traffic. By analyzing the event's timeline, this paper emphasizes the importance of private traffic operation and proposes suggestions for building and operating private traffic. It argues that private traffic is an inevitable trend in the future development of e-commerce, providing more control and direct engagement with customers, mitigating risks associated with platform dependency, and fostering long-term customer relationships.

01/07/2026 Logistics Industry Insights
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Ecommerce Sellers Face Risks from Underdeclaring Shipments

Ecommerce Sellers Face Risks from Underdeclaring Shipments

AliExpress sellers should be wary of customer requests for under-declaration, as compliance can lead to customs fines and buyer refund risks. Brazilian customs inspections are strict, and VAT collection by platforms in the EU market renders under-declaration pointless. Under the DDP model, customs duties are already collected by the platform. Sellers should refuse unreasonable requests, clearly define responsibilities in communication, and retain evidence to protect themselves. Ignoring these issues can lead to significant financial and legal repercussions for AliExpress businesses.

01/07/2026 Customs Knowledge
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Ecommerce Guide Understanding DDP and DDU Incoterms

Ecommerce Guide Understanding DDP and DDU Incoterms

In cross-border e-commerce, the choice between DDP and DDU Incoterms is crucial. This article provides an in-depth analysis of their definitions, cost structures, risks, and applicable scenarios. It offers practical advice to help sellers optimize logistics solutions, reduce operating costs, enhance customer experience, mitigate potential risks, and achieve business growth. Understanding the nuances of DDP and DDU empowers sellers to make informed decisions regarding shipping responsibilities and cost allocation, ultimately leading to more efficient and profitable international transactions.

01/07/2026 Logistics Encyclopedia
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Effective Whatsapp Marketing Hinges on Strong Opening Lines

Effective Whatsapp Marketing Hinges on Strong Opening Lines

This article delves into how to attract customers with well-crafted opening lines in WhatsApp marketing, providing practical examples and a guide to avoid common pitfalls. It emphasizes the importance of personalization, value orientation, and sparking interest. Furthermore, the article shares methods for leveraging WhatsApp Business features and maintaining long-term customer relationships, ultimately helping marketers improve conversion rates. The focus is on creating engaging and effective initial interactions to build lasting connections and drive sales through strategic WhatsApp communication.

01/07/2026 Logistics Encyclopedia
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Coupangs Refund Policy Seller Protection Guidelines

Coupangs Refund Policy Seller Protection Guidelines

Coupang's 'Money-back Guarantee' policy aims to enhance customer experience but presents challenges for sellers. This document details the policy, analyzes strategies for automatic and manual recovery, answers frequently asked questions, and advises sellers to monitor the Wing dashboard, promptly request assistance, retain evidence, verify settlement information, and communicate proactively to protect their rights. By doing so, sellers can collaborate with Coupang to build an efficient and convenient e-commerce ecosystem. Focusing on these aspects helps sellers navigate the policy effectively.

01/07/2026 Logistics
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Ebay Sellers Guide to Optimizing Global Shipping

Ebay Sellers Guide to Optimizing Global Shipping

This article provides an in-depth analysis of the three main eBay shipping methods: direct shipping, overseas warehouses, and return warehouses. It offers practical advice on choosing the right shipping method and a guide to avoiding common pitfalls in eBay shipping. The aim is to help sellers master logistics and tap into the global market effectively. It explores the advantages and disadvantages of each method, providing sellers with the information needed to optimize their shipping strategies and improve customer satisfaction.

01/06/2026 Logistics Encyclopedia
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