Global Brands Focus on Overseas Social Media Management

Global Brands Focus on Overseas Social Media Management

This article details the job responsibilities and requirements of an Overseas Social Media Specialist, covering social media account management, content strategy and promotion, data analysis and optimization, marketing promotion and collaboration, and public opinion monitoring and response. To become a successful Overseas Social Media Specialist, one needs solid language skills, rich operational experience, keen data analysis capabilities, and excellent communication and coordination skills. The role requires a comprehensive understanding of the overseas social media landscape and the ability to adapt strategies based on data-driven insights.

Temu Eases Seller Policies for Spring Festival Break

Temu Eases Seller Policies for Spring Festival Break

Temu adjusted its high-price traffic limiting policy during the Spring Festival, suspending new similar product price comparisons to stabilize traffic and ensure exposure for high-quality goods. Sellers have mixed interpretations of this policy. Optimists are actively stocking up, while cautious sellers believe the impact is limited. Pessimists worry about other traffic limiting measures. Sellers are advised to check their product quality scores, plan inventory in advance, and pay attention to the post-holiday competitive landscape to develop response strategies. This adjustment aims to optimize the platform's performance during the peak season.

Shopee Boosts Orders with Local Store Strategy in Southeast Asia

Shopee Boosts Orders with Local Store Strategy in Southeast Asia

This article delves into the reasons behind the rise of Shopee local stores, emphasizing the importance of core competitiveness. It compares and contrasts product selection strategies between local and cross-border stores through case studies. Furthermore, it provides a detailed introduction to the operational techniques and considerations for local stores, aiming to help sellers make informed decisions and accurately position themselves for success in the Southeast Asian market. The analysis helps sellers understand the nuances of local store operations and optimize their product selection for better performance.

Facebook Prioritizes Vertical Video for Ecommerce Growth

Facebook Prioritizes Vertical Video for Ecommerce Growth

Facebook has launched a full-screen vertical video player. E-commerce website owners need to optimize their video content creation, focusing on mobile-first experiences and adjusting marketing strategies based on data. Avoid blindly following trends and stay informed about Facebook policy changes to seize new traffic opportunities. Focus on creating engaging and impactful vertical videos tailored for the platform to maximize reach and conversions.

Alibabacom Enhances Buyer Engagement Strategies for Sellers

Alibabacom Enhances Buyer Engagement Strategies for Sellers

To increase the proportion of L1+ buyers and business opportunities on Alibaba.com, a four-dimensional approach is needed: precise ad delivery, solidifying the store's foundation, refining product content, and data-driven review. By targeting high-quality traffic, enhancing conversion capabilities, optimizing product presentation, and continuously iterating, a complete "attract-convert-retain" loop can be created. This includes strategies for attracting the right audience, converting them into customers, and retaining them for repeat business. Ultimately, this leads to improved performance and increased sales.

Independent Ecommerce Brands Adopt New Strategies for 2026 Growth

Independent Ecommerce Brands Adopt New Strategies for 2026 Growth

In 2026, independent site paid traffic strategies must shift from extensive campaigns to refined operations. The article emphasizes that independent sites should be viewed as long-term value carriers, not short-term arbitrage tools. Focus should be on Customer Lifetime Value (LTV) rather than just Cost Per Acquisition (CPA). It recommends building a diverse account system, leveraging AI for efficiency, and constructing a complete system that integrates product, content, data, and private domain to achieve sustained growth.

Italys Independent Skincare Sellers Face Shipping Challenges

Italys Independent Skincare Sellers Face Shipping Challenges

How can independent website sellers safely and efficiently ship skincare products to Italy? This article provides a comprehensive strategy guide, delving into logistics channel selection, compliance requirements, a comparison of cross-border e-commerce platforms, and the Amazon logistics model. It aims to help sellers successfully expand into the Italian market by offering practical insights and solutions for navigating the complexities of international shipping and regulations. The article focuses on optimizing delivery speed, minimizing costs, and ensuring product integrity throughout the shipping process.

02/02/2026 Logistics
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Alibabacoms P4P Ads Boost Global Market Reach

Alibabacoms P4P Ads Boost Global Market Reach

This article delves into the P4P advertising strategies on Alibaba.com, emphasizing the importance of product selection, keyword layout, smart bidding, and data-driven insights. By precisely targeting the desired market, optimizing keyword matching, allocating budget effectively, and continuously analyzing data, sellers can enhance their advertising performance and maximize ROI in the global market. The article provides practical guidance on how to leverage P4P advertising to boost visibility, attract qualified leads, and ultimately increase sales in the competitive cross-border e-commerce landscape.

OZON Russia Sellers Urged to Own Storefronts for Success

OZON Russia Sellers Urged to Own Storefronts for Success

This article reveals common pitfalls in renting OZON local stores, including compliance risks, logistics bundling, and reputation issues. It emphasizes the advantages of independently registering a local store, such as compliance assurance, operational control, and cost benefits. Furthermore, it provides a detailed guide to compliant entry into the OZON local store market, helping sellers avoid pitfalls and achieve steady growth. The guide aims to equip sellers with the knowledge needed for a successful and compliant presence on the OZON platform.

Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

This article provides a detailed Chinese New Year holiday guide for Amazon FBM sellers. It focuses on how to properly activate the "Vacation Mode" to ensure sellers can rest peacefully during the holiday and avoid order issues. It also shares important considerations after activating "Vacation Mode" and other supplementary methods to help sellers better manage their stores and enjoy a relaxing and happy Chinese New Year. The guide aims to minimize disruptions and maintain a positive customer experience while the seller is on vacation.